Artech L.L.C.
Website:
artech.com
Company:
https://www.linkedin.com/company/artechllc
Seniority: Mid-Senior level
Industries: Information Services
Job details:
Required Skills
- Strong hands-on experience with Salesforce Data Cloud (Data 360).
- Experience with Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data Mapping.
- Expertise in Identity Resolution and Unified Customer Profiles.
- Experience creating Segments and Audience Activation.
- Hands-on experience with Calculated Insights and Data Transformations.
- Understanding of Data Governance, Consent Management, Data Spaces, and Security.
- Experience with real-time and batch data ingestion.
- Strong knowledge of customer data models and customer 360 architecture.
- Experience integrating Data Cloud with Salesforce Clouds and external systems.
- Hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
- Expertise in customer journey orchestration and campaign management.
- Experience implementing personalized and targeted marketing campaigns.
- Strong understanding of subscriber management, data extensions, and audience segmentation.
- Knowledge of AMPscript, SQL, and Marketing Cloud best practices.
- Ability to use Data Cloud audiences and unified profiles to drive Marketing Cloud campaigns.
- Experience activating Data Cloud segments into Marketing Cloud Journeys.
- Design and implementation of real-time personalization and next-best-action use cases.
- Customer lifecycle marketing using unified customer data.
- Experience creating data-driven engagement strategies across email, mobile, and digital channels.
- Knowledge of CDP-led personalization and customer engagement frameworks.
- Experience measuring campaign effectiveness using customer insights and engagement analytics.
Preferred Certifications
- Salesforce Data Cloud Consultant Certification.
- Salesforce Marketing Cloud Consultant Certification.
- Marketing Cloud Developer Certification (preferred).
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