Coastr
Website:
coastr.com
Company:
https://www.linkedin.com/company/coastrofficial
Seniority: Entry level
Industries: Technology, Information and Internet
Job details:
About Coastr
Coastr is a fast-growing technology company in the mobility and travel space, transforming the traditional car and van rental industry through a fully digital, end-to-end vehicle rental management ecosystem. We’re not just building software, we’re shaping the future of shared mobility by enabling operators and travellers to interact through a smarter, transparent and efficient rental platform.
Learn more about us at www.coastr.com.
About the Role
We're looking for a proactive and creative Performance Marketing Assistant Manager who is excited about digital marketing, AI and growth. This isn't a role where you'll just observe - you'll be part of planning, launching and optimizing real marketing campaigns that generate leads and support business growth.
If you enjoy combining creativity with data, love experimenting with new ideas and are curious about how AI is transforming marketing, we'd love to hear from you.
What You'll Do:
1.Performance Marketing
- Assist in planning, launching and optimizing Google Ads and LinkedIn Ads campaigns
- Conduct keyword research, audience research and competitor analysis
- Monitor campaign performance and recommend optimization opportunities
2.Email Marketing
- Create and execute email marketing campaigns using HubSpot
- Build email workflows and nurture sequences
- Segment audiences for targeted communication
- Monitor email performance including open rates, click rates and conversions
3.Campaign Creation & Growth
- Brainstorm and execute creative marketing campaigns for product launches, webinars, ebooks and events
- Bring fresh ideas to improve lead generation and customer engagement
- Support A/B testing of ads, emails, landing pages and messaging
4.AI-Powered Marketing
- Use AI tools such as ChatGPT, Claude, Gemini and other marketing platforms to:
- Generate campaign ideas
- Draft ad copy and email content
- Conduct research
- Analyze data
- Stay updated on emerging AI tools and recommend ways to integrate them into our marketing workflow
5.Website & Digital Experience
- Manage and update the Coastr website using Wix, ensuring content is accurate, engaging and up to date.
- Create and publish landing pages to support marketing campaigns, webinars, product launches and lead generation initiatives.
- Assist in optimizing website and content for AI-driven search experiences through AEO and GEO best practices.
- Monitor website performance and recommend improvements to increase engagement and conversions.
What We're Looking For:
- Pursuing or recently completed a degree in Marketing, Business, Communications, or a related field
- Strong interest in digital marketing, growth marketing and B2B SaaS
- Curious, analytical and eager to experiment
- Comfortable working with data and spreadsheets
- Excellent written and verbal communication skills
- Ability to think creatively while making data-driven decisions
- Self-motivated and willing to take ownership
What You'll Gain:
- Hands-on experience in B2B SaaS marketing
- Exposure to performance marketing, email marketing and marketing automation
- Experience working with AI-driven marketing workflows
- Opportunity to contribute directly to campaigns that drive business growth
- Mentorship from experienced marketers
Location: India (Remote)
Please share your CV at marketing@coastr.com. Only shortlisted candidates will be contacted.
Click on Apply to know more.
