Assistant Manager - Performance Marketing

Meesho

Required skills

Website: meesho.io
Job details:
What You Will Do

Seller Acquisition & Channel Ownership

Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)

Drive high-quality seller sign-ups with a focus on downstream activation and retention
Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)

Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order

Experimentation & Growth

Run structured experiments across audiences, creatives, landing pages, and funnel interventions

Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management

Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM

Manage budget allocation across channels to maximize incremental seller growth
Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

Cross-functional Collaboration

Partner with product, analytics, design, and category teams to align growth efforts

Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses

Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
Familiarity with seller or partner acquisition funnels is a plus
Strong analytical thinking with a structured, problem-first approach and a bias for action
Ability to operate with high ownership in a fast-paced environment
A strong growth mindset with a passion for experimentation, learning, and continuous improvement
Clear and effective communication skills, with the ability to work cross-functionally and collaboratively

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