Owl Ventures
Website:
owlvc.com
Company:
https://www.linkedin.com/company/owl-ventures-lp
Seniority: Not Applicable
Industries: Venture Capital and Private Equity Principals
Job details:
About Us
Outskill (a GrowthSchool company) is building the world's most trusted school for professionals. Millions of learners come to us to accelerate their careers through cohort-based programs taught by the world's best operators, founders, and industry leaders.
We're entering our next phase of growth—expanding globally, launching new business lines, and building an enduring institution. As we scale, every hire plays a critical role in shaping what we build next.
What You'll Own
- Own the end-to-end influencer marketing strategy across India and international markets.
- Identify, evaluate, outreach to, negotiate with, and onboard high-potential creators across YouTube, Instagram, newsletters, LinkedIn, and other relevant platforms.
- Plan and execute influencer campaigns from creator discovery and commercial negotiation through briefing, content approval, launch, tracking, and post-campaign analysis.
- Build a strong pipeline of creators based on audience relevance, geography, content category, engagement, historical performance, and commercial potential.
- Partner with Growth, Content, Design, Product, Sales, and Data teams to launch high-impact creator-led campaigns.
- Own campaign KPIs such as qualified leads/registrations, CPL/CPA, conversion rate, ROAS/revenue, creator-level performance, and campaign scalability.
- Continuously test and optimize creator categories, markets, content angles, integrations, offers, formats, and commercial models to improve performance.
- Ensure influencer marketing becomes a predictable and scalable growth channel rather than a one-off brand activity.
- Build strong creator and agency relationships while establishing scalable processes for outreach, negotiation, tracking, reporting, and campaign operations.
We're Looking For Someone Who
- Has 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, Creator-led Growth, or a closely related performance marketing role.
- Has experience independently managing creators, agencies, negotiations, campaign execution, and performance tracking at meaningful scale.
- Understands how to evaluate creator-audience fit, content relevance, engagement quality, audience geography, and commercial potential.
- Can independently build, execute, analyze, and optimize influencer campaigns using data and performance insights.
- Is highly comfortable with marketing analytics, attribution, experimentation, spreadsheets, and campaign-level decision-making.
- Has strong communication and negotiation skills and can build long-term relationships with creators, talent managers, and agencies.
- Thrives in a fast-paced, high-ownership environment and is comfortable managing multiple campaigns simultaneously.
- Can operate effectively across both India and international markets, adapting creator strategy to different audiences and market dynamics.
Bonus Points If You Have
- Experience in EdTech, SaaS, Consumer Internet, D2C, or other performance-driven digital businesses.
- Managed large creator portfolios, high campaign volumes, or significant influencer marketing budgets.
- Experience running creator campaigns across both India and international markets.
- Strong analytical skills with experience using attribution, CRM, BI dashboards, spreadsheets, or campaign tracking tools.
- Built an influencer marketing function, creator pipeline, or scalable outreach and campaign operations process from scratch.
- Experience driving measurable acquisition or revenue outcomes through creators, including CPL/CPA, conversion, ROAS, and cohort-level performance.
Required Skills
influencer marketing creator campaigns data analytics
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What You'll Own
- Own the end-to-end influencer marketing strategy across India and international markets.
- Identify, evaluate, outreach to, negotiate with, and onboard high-potential creators across YouTube, Instagram, newsletters, LinkedIn, and other relevant platforms.
- Plan and execute influencer campaigns from creator discovery and commercial negotiation through briefing, content approval, launch, tracking, and post-campaign analysis.
- Build a strong pipeline of creators based on audience relevance, geography, content category, engagement, historical performance, and commercial potential.
- Partner with Growth, Content, Design, Product, Sales, and Data teams to launch high-impact creator-led campaigns.
- Own campaign KPIs such as qualified leads/registrations, CPL/CPA, conversion rate, ROAS/revenue, creator-level performance, and campaign scalability.
- Continuously test and optimize creator categories, markets, content angles, integrations, offers, formats, and commercial models to improve performance.
- Ensure influencer marketing becomes a predictable and scalable growth channel rather than a one-off brand activity.
- Build strong creator and agency relationships while establishing scalable processes for outreach, negotiation, tracking, reporting, and campaign operations.
We're Looking For Someone Who
- Has 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, Creator-led Growth, or a closely related performance marketing role.
- Has experience independently managing creators, agencies, negotiations, campaign execution, and performance tracking at meaningful scale.
- Understands how to evaluate creator-audience fit, content relevance, engagement quality, audience geography, and commercial potential.
- Can independently build, execute, analyze, and optimize influencer campaigns using data and performance insights.
- Is highly comfortable with marketing analytics, attribution, experimentation, spreadsheets, and campaign-level decision-making.
- Has strong communication and negotiation skills and can build long-term relationships with creators, talent managers, and agencies.
- Thrives in a fast-paced, high-ownership environment and is comfortable managing multiple campaigns simultaneously.
- Can operate effectively across both India and international markets, adapting creator strategy to different audiences and market dynamics.
Bonus Points If You Have
- Experience in EdTech, SaaS, Consumer Internet, D2C, or other performance-driven digital businesses.
- Managed large creator portfolios, high campaign volumes, or significant influencer marketing budgets.
- Experience running creator campaigns across both India and international markets.
- Strong analytical skills with experience using attribution, CRM, BI dashboards, spreadsheets, or campaign tracking tools.
- Built an influencer marketing function, creator pipeline, or scalable outreach and campaign operations process from scratch.
- Experience driving measurable acquisition or revenue outcomes through creators, including CPL/CPA, conversion, ROAS, and cohort-level performance.
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