Unitedlys
Seniority: Mid-Senior level
Job details:
SOCIAL MEDIA MANAGER — END-TO-END DIGITAL & CONTENT GROWTH
Unitedlys | Premium Wellness & Personal Care | Amazon India
Full-Time | 100% Work From Home | Hyderabad-Based | Performance-Based Incentives
SERIOUS GROWTH PARTNERS ONLY — this is not a stepping-stone role, and not for time-pass applicants.
ABOUT THE ROLE
Unitedlys is a fast-growing, premium wellness and personal care brand, built on Amazon India since 2017 across Epsom salts, body washes, castor oil, and a growing portfolio of everyday wellness essentials. We're looking for one sharp, self-driven Social Media Manager to own our entire content and social growth engine — end-to-end.
This is not a role split across five freelancers and a coordinator. It is one seat, one owner, full accountability — from strategy and content calendars, to shoots, editing, design, publishing, community, paid growth, and reporting.
WHAT "END-TO-END" ACTUALLY MEANS HERE
You will personally own the full pipeline, not just the piece of it you're best at:
- Strategy & content calendar planning (quarterly, monthly, weekly)
- Shooting and editing Reels, Shorts & long-form video
- Graphic design for static posts, carousels & campaign creative
- Publishing, community management & day-to-day platform ownership
- Influencer sourcing, outreach, briefing & collaboration management
- Meta & Google Ads for growth and Amazon traffic
- Analytics, reporting, and turning numbers into the next content plan
If your expertise is genuinely strong in only one of these — for example, you're an excellent editor but don't design, run ads, or manage influencers — this is honestly not the right fit. We need one person who can own all of it, not a specialist in a single silo.
WHO THIS ROLE IS FOR
- You've genuinely run a brand's social media end-to-end before — not just contributed one piece of it.
- You want a long-term, serious career move — not a side gig or a resume line.
- You're comfortable being judged purely on results: followers, reach, engagement, traffic, and sales impact.
- You're confident stepping in front of a camera to represent the brand.
WHO SHOULD NOT APPLY
- You specialise in only one narrow skill (only editing, or only running ads, or only writing captions) and can't own the rest of the pipeline.
- You're testing the waters, between jobs, or looking for something low-effort.
- You need daily direction, task lists, and hand-holding to get work done.
- You're not open to being on camera on request — while this isn't the only requirement, camera-comfortable candidates will be strongly preferred.
ROLE SNAPSHOT
Location: Hyderabad, Telangana — candidate should be based in Hyderabad for occasional product shoots & in-person team syncs
Work Mode: 100% Work From Home / Remote
Role Type: Full-Time
Experience: 1–3 years preferred. Freshers with an exceptional, proven portfolio may also apply.
Compensation: Attractive fixed salary based on expertise, plus uncapped performance-based incentives tied to real growth metrics
Language: Proficient English — written and spoken (mandatory)
On-Camera: Comfortable representing the brand on camera in Reels & product videos — strongly preferred
Joining: Immediate preferred
Engagement Type: Performance-based. Continued engagement is subject to visible monthly results.
RESPONSIBILITIES & DELIVERABLES
Every responsibility below is result-oriented. Each has a clear, measurable outcome — this is how performance will be gauged.
01. End-to-End Content Creation — Reels, Shorts & Video (Instagram + YouTube)
Own content from concept to publish: scripting, shooting, editing, and posting. Reels must be built with genuine intent to go viral — scroll-stopping, story-led, action-driving. YouTube Shorts and long-form content included.
02. On-Camera Brand Representation
Be comfortable stepping in front of the camera to represent Unitedlys — explaining products, demonstrating usage, and building a recognisable face for the brand across Reels and product videos. Candidates willing to do this confidently will be strongly preferred.
03. Graphic Design & Creative Assets
Design static posts, carousels, campaign creative, and thumbnails using Canva, Photoshop, Illustrator or equivalent — with a strong sense of colour, layout, and brand consistency across every platform.
04. Full Social Media Management (Instagram, Facebook, YouTube, LinkedIn)
Own every platform end-to-end. Consistent, result-oriented posting — daily Stories, weekly Reels, regular feed content. Growth in followers, reach, and engagement must be visible month on month.
05. Content Calendar Planning
Build and manage quarterly, monthly, and weekly content calendars aligned to launches, campaigns, and growth targets — planned a minimum of one week in advance, with zero missed posting days.
06. Influencer & Creator Collaboration Management
Identify, reach out to, negotiate with, and manage creators end-to-end — gifting, briefs, hooks, styling direction, follow-ups, and posting timelines — with no handholding required from the founder.
07. Social Media Growth Strategy & Trend Tracking
Track platform algorithm changes, competitor activity, and emerging formats. Bring creative, data-backed ideas that consistently grow the brand's organic reach and translate into indirect growth on Amazon.
08. Meta Ads & Google Ads — Follower Growth + Amazon Traffic
Independently set up, run, and optimise Meta Ads and Google Ads campaigns for two outcomes: growing Instagram followers/engagement, and driving external traffic to Amazon listings to strengthen organic ranking.
09. Analytics, Reporting & Actionable Insights
Monitor performance across all platforms and translate the numbers — follower growth, engagement, traffic, and sales impact — into clear, actionable recommendations for the next content cycle.
10. External Traffic to Amazon — Strategy & Tracking
Understand how social-driven traffic impacts Amazon's algorithm and organic ranking. Build, execute, and continuously optimise a strategy for consistent social-to-Amazon traffic.
11. AI Tools Mastery
Proficient and proactive with AI tools for ideation, scripting, editing, design, and workflow automation — ChatGPT, CapCut AI, Canva AI, Adobe Firefly, and similar, used to genuinely speed up and improve output.
12. Self-Sufficient, End-to-End Execution
Execute independently without daily direction. Set your own deadlines, manage your own calendar, and self-review your output. If visible month-on-month growth isn't delivered consistently, the engagement will conclude.
SKILLS & REQUIREMENTS
- End-to-end Reels & short-form video creation — concept to publish (portfolio mandatory).
- Confident on camera — comfortable representing the brand personally in Reels and product-explainer videos.
- Graphic design — Canva, Photoshop, Illustrator or equivalent, with a strong sense of colour, layout, and brand consistency.
- Video shooting & editing — phone or camera, using CapCut, Premiere Pro or equivalent.
- Meta Ads Manager & Google Ads — campaign setup, audience targeting, optimisation, and reporting.
- Strong written & spoken English — for captions, scripts, and collaboration outreach.
- AI tools fluency — actively used to create faster and better, not just aware of them.
- Analytics fluency — able to read platform data and convert it directly into the next action.
- Self-managed & deadline-driven — a genuine end-to-end owner, not a single-skill specialist.
STRONG ADVANTAGE
- Prior experience growing a brand account (not a personal page) on Instagram or YouTube.
- Experience managing influencer or creator collaborations end-to-end.
- Knowledge of YouTube SEO and long-form content strategy.
- Familiarity with analytics tools — Meta Insights, YouTube Studio, Google Analytics.
- Existing comfort and experience being on camera as a brand face or presenter.
COMPENSATION & GROWTH
This role comes with a genuinely attractive package for the right person:
- Attractive fixed salary, based on your expertise and experience.
- Uncapped, performance-based incentives — tied directly to followers, reach, engagement, external traffic, and Amazon sales impact.
- Fast-tracked growth in responsibility and pay for consistent, visible performers.
- No ceiling — this is designed to reward real output, not tenure.
PERFORMANCE TERMS
This role is entirely performance-driven. The following terms apply from Day 1.
Review Frequency: Monthly — results reviewed at the end of every month
Growth Expectation: Visible month-on-month improvement in followers, reach, engagement, and Amazon traffic
Independence Requirement: Zero dependency on management for daily execution — fully self-managed
Continuation Criteria: Consistent results across all platforms and Amazon impact metrics
Probation Period: First 3 months are probationary, with defined monthly KPIs
WHAT WE OFFER
- Full creative ownership of a growing, premium wellness brand — no micromanagement.
- 100% Work From Home flexibility.
- Attractive salary plus uncapped, performance-linked incentives.
- Direct exposure to Amazon brand building, external traffic strategy, and D2C growth.
- Direct mentorship from a founder with 9+ years of hands-on Amazon and D2C experience.
- A genuine growth path — from Social Media Manager into a broader Brand & Marketing leadership role as the brand scales.
HOW TO APPLY
Read this entire job description carefully before applying. We're looking for one serious, long-term partner — not a high volume of applicants. Please apply with your portfolio, past Reels/videos you've personally shot and edited, and — if you have any — examples of you on camera.
Apply here: https://forms.gle/uJ9oFiMdcmsbuKrJ9
Click on Apply to know more.