Puretech Digital - A Genesis Company
Website:
puretech.com
Company:
https://www.linkedin.com/company/puretech-internet-pvt-ltd-
Seniority: Mid-Senior level
Industries: Marketing Services, Technology, Information and Media, and Technology, Information and Internet
Job details:
Job Title: Associate Business Manager – SEO
Location: Mumbai – Kurla (Onsite)
Experience: 2 - 3 Years
Company: Puretech Digital - A Genesis Company
Role Overview
We are looking for a sharp, execution-driven Associate Business Manager – SEO to independently manage the organic growth charter for a leading BFSI brand. This is a dedicated brand role requiring someone who can balance strategic planning with hands-on execution, in a category where accuracy, compliance sensitivity, and trust-driven content are non-negotiable.
You'll own SEO performance end-to-end — from strategy and on-page execution to technical health and stakeholder reporting for a high-intent, high-stakes financial services brand.
Key Responsibilities
SEO Strategy & Planning
- Build and execute SEO roadmaps aligned to business KPIs — leads, conversions, and revenue for BFSI product lines
- Conduct competitor benchmarking within the BFSI landscape
- Develop keyword strategies across product/service pages, comparison pages, calculators, and informational-to-transactional funnels
- Map keywords by search intent and build content cluster/pillar page frameworks
- Align SEO initiatives with performance marketing and conversion goals
On-Page SEO Execution
- Create detailed keyword lists and SEO briefs suited to financial content
- Optimize meta titles, descriptions, header hierarchy, URL structures, internal linking, breadcrumbs, and canonical tags
- Implement structured data (FAQ, Article, Product/Service schema)
- Ensure all content meets E-E-A-T standards, regulatory accuracy, and clear intent fulfilment — critical for a BFSI brand
- Run content audits and gap analysis; collaborate with UX on landing page performance
Technical SEO
- Conduct technical audits covering crawlability, indexation, sitemaps, robots.txt, Core Web Vitals, mobile-first indexing, and redirects
- Provide source-code level recommendations and partner with dev teams on implementation
- Resolve crawl errors, index bloat, duplicate content, and page speed issues
- Work with GSC, GA4, Screaming Frog, Ahrefs/SEMrush
Off-Page SEO & Authority Building
- Build high-quality, contextual backlink strategies suited to a regulated industry
- Plan outreach and content syndication; monitor backlink health and anchor text distribution
- Maintain strict white-hat SEO practices
Analytics & Reporting
- Track organic traffic, keyword rankings, conversions, bounce rates, and funnel drop-offs
- Prepare structured monthly reports translating SEO performance into business impact
- Use GA4 and GSC insights to guide strategy
Stakeholder Management
- Present SEO strategy and performance directly to the BFSI brand stakeholders
- Collaborate cross-functionally with content, paid media, and tech teams
- Maintain strong documentation and reporting hygiene
Must-Have Skills
- 2–3 years of hands-on SEO experience, ideally with exposure to BFSI, fintech, or other high-intent/regulated categories
- Proven experience optimizing product/service landing pages with measurable outcomes
- Strong understanding of search intent mapping and funnel-based SEO
- Working knowledge of schema implementation
- Proficiency in GA4, Google Search Console, Ahrefs/SEMrush
- Strong analytical skills and excellent client-facing communication
Good to Have
- Experience on large-scale or dynamic websites
- Exposure to SEO integrated with Paid Media
- Understanding of CRO principles
- Experience mentoring junior team members
What We're Looking For
- A strategic thinker with strong execution ownership
- Comfortable managing a single, high-stakes dedicated brand account
- Detail-oriented, with the judgment needed for a compliance-sensitive category
- Willing to work onsite in Mumbai (Kurla)
Interested candidates can share their profile at
jesno.john@puretech.com with the subject line:
Application: ABM SEO
Click on Apply to know more.