Lane
Website:
lanebryant.com
Company:
https://www.linkedin.com/company/in-lane
Industries: Internet Marketplace Platforms
Job details:
Location: Bengaluru
Department: Marketing
Reports to: Marketing Head
Experience: 1 - 3 Years
Employment Type: Full-time
About Lane
Lane is reimagining how India learns driving and experiences car ownership. From structured driving programs to car buying and selling within a trusted community, Lane is building a tech-enabled mobility ecosystem for first-time drivers. With strong early traction and a growing customer base, we are scaling our operations and looking for passionate people to help deliver an exceptional customer experience.
Role Summary
Lane Driving School is looking for a growth-focused Assistant Manager – Marketing to scale acquisition and brand efforts across performance, influencer, and offline marketing, with strong ownership of web and app growth. The role involves executing Meta and Google Ads campaigns, managing influencer and offline initiatives, and working with the Marketing Head to turn data into actionable growth insights.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads
- Drive acquisition and growth across web and app platforms
- Manage and scale influencer marketing campaigns end-to-end
- Execute offline marketing initiatives, partnerships, and on-ground activations
- Work with Firebase, MMPs, and self-reporting ad networks for accurate tracking and attribution
- Own and analyze data from GA4, Google Search Console, and ad platforms
- Collaborate with creative teams on ad creatives, copies, and performance-led creative iterations
- Build structured reports and insights using advanced Excel (VLOOKUP, Pivot Tables) and dashboards
- Share performance insights, experiments, and recommendations with the Marketing Head
Required Skills
- Strong hands-on experience with Meta Ads & Google Ads
- Strong understanding of web & app analytics
- Working knowledge of Firebase, MMPs (AppsFlyer/Adjust or similar)
- Solid experience with GA4 and Google Search Console
- Experience working with creative strategy and creative performance analysis
- Strong data analysis skills with excellent Excel proficiency
- Ability to connect numbers with business and growth outcomes
Why Join Us?
- High-ownership role with direct visibility with leadership
- End-to-end exposure across performance, brand, web, app, influencer, and offline marketing
- Opportunity to build scalable growth systems from the ground up
Click on Apply to know more.
