IDFC FIRST Bank
Website:
idfcfirstbank.com
Company:
https://www.linkedin.com/company/idfcfirstbank
Seniority: Not Applicable
Industries: Banking
Job details:
Job Requirements
About the Role
IDFC FIRST Bank is seeking a skilled and experienced
Senior Marketing Technology Manager to lead a team and own our central offer management platforms and personalization stack. As a proactive self-starter comfortable navigating enterprise ambiguity, you will drive the technology backend that powers real-time, personalized offers across both assisted channels (RMs, VRMs) and digital assets (Mobile App, Web banners).
Key Responsibilities
Primary Responsibilities
- Platform & Portfolio Ownership: Lead the strategy, stability, and scaling of our centralized offer repository, backend offer engine, and dynamic digital banner delivery systems.
- Team Leadership & Execution: Manage a team of MarTech professionals while maintaining a builder mindset—stepping in to get hands-on when needed.
- Omnichannel Personalization: Ensure real-time, accurate offer delivery across RM/VRM platforms, website real estate, and the mobile banking app.
- Cross-Functional Alignment: Partner with Marketing, Product, Engineering, and Analytics to translate campaign strategies into scalable backend architecture.
- High-Agency Driving: Proactively spot platform bottlenecks, build operational workflows, and resolve complex issues independently in fast-moving, ambiguous environments.
What We Are Looking For
Education
- Graduation: B.Com, B.Tech, or B.Sc.
- Post-graduation: MBA or M.Tech.
Experience
- 7–9 years of relevant experience in MarTech, Technical Product Management, or Campaign Operations (BFSI/Fintech preferred).
- Demonstrated experience managing offer engines, decisioning systems, or dynamic content delivery systems.
- Proven self-starter mindset with the ability to create structure out of ambiguity and drive initiatives forward without explicit direction.
- Strong technical understanding of APIs, backend-to-frontend integrations, and data flows.
- Proven ability to lead and mentor a team while maintaining high individual ownership and speed of delivery.
- Strong stakeholder management skills.
Skills and Attributes
- Strong understanding of marketing technology ecosystems and digital campaign management.
- Experience in system integration, especially with CRM and ERM platforms.
- Proficiency in auditing and optimizing MarTech stacks.
- Excellent collaboration and stakeholder management skills.
- Strong analytical and problem-solving abilities.
- Ability to stay current with industry trends and apply innovative solutions.
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