Henkel
Website:
henkel.com
Job details:
About this Position Lead the marketing strategy for ACM India, driving brand growth, customer engagement, demand generation, and business performance. Responsible for integrated marketing campaigns, digital marketing, channel activation, sales enablement, and marketing effectiveness, while leading and developing a high-performing marketing team. Partner with regional and global stakeholders to represent the Indian market and leverage customer, channel, and competitive insights to shape business priorities.
What You´ll Do
- Develop and execute the India marketing strategy aligned with business growth objectives.
- Drive annual marketing planning, performance tracking, KPI management, and ROI optimization.
- Lead integrated marketing campaigns, brand positioning, digital marketing, demand generation, and customer engagement initiatives.
- Partner with Sales and Business Development to strengthen customer activation, lead generation, and sales enablement.
- Manage marketing budgets, governance, agency relationships, and vendor performance.
- Lead and develop a high-performing marketing team, fostering capability building and execution excellence.
- Represent the India market in regional and global forums, providing customer, channel, competitor, and market insights.
- Collaborate cross-functionally to drive strategic initiatives, product launches, and successful market activation.
What makes you a good fit
- Minimum Experience of 10 years into relevant marketing experience.
- Education: MBA in Marketing (Mandatory).
- Strategic marketing leader with a proven track record of driving business growth, demand generation, and marketing excellence.
- Strong expertise in integrated marketing, digital marketing, brand building, and customer engagement.
- Commercially minded professional with the ability to connect marketing initiatives to sales performance and revenue outcomes.
- Experience in B2B, industrial, technology, or solution-based industries preferred.
- Strong stakeholder management skills with the ability to influence and collaborate across local, regional, and global teams.
- Proven people leader with experience building, coaching, and developing high-performing teams.
- Data-driven and analytical, with strong budget management, ROI measurement, and performance tracking capabilities.
- Thrives in a matrixed environment with a high level of ownership, execution focus, and cross-functional collaboration.
Some perks of joining Henkel
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Best-in-class Group Medical Insurance policy covering employee, spouse and up to 2 children
- Competitive accident and term life policies for up to 3 times annual gross salary
- Progressive OPD policy of INR 30,000 for employee, spouse and up to 2 children
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
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