Cognizant
Website:
cognizant.com
Company:
https://www.linkedin.com/company/cognizant
Seniority: Not Applicable
Industries: IT Services and IT Consulting and Business Consulting and Services
Job details:
Job Summary
As a BD Director you will play a pivotal role in driving the sales and marketing strategies of our organization. With a focus on hybrid work models you will leverage your extensive experience to enhance our market presence and achieve business objectives. Your expertise will be crucial in developing innovative solutions that align with our companys goals and contribute to societal impact.
Responsibilities
- Lead the development and execution of comprehensive sales and marketing strategies to drive business growth and market expansion.
- Oversee the analysis of market trends and customer needs to identify new business opportunities and areas for improvement.
- Provide strategic guidance to the sales and marketing teams to ensure alignment with organizational objectives and market demands.
- Collaborate with cross-functional teams to design and implement innovative marketing campaigns that enhance brand visibility and customer engagement.
- Develop and maintain strong relationships with key stakeholders including clients partners and industry influencers to foster collaboration and business development.
- Monitor and evaluate the performance of sales and marketing initiatives providing insights and recommendations for continuous improvement.
- Ensure the effective utilization of resources and budgets to maximize return on investment and achieve desired outcomes.
- Drive the adoption of digital marketing tools and techniques to enhance customer reach and engagement in a hybrid work environment.
- Facilitate training and development programs for sales and marketing teams to enhance their skills and capabilities.
- Coordinate with product development teams to align marketing strategies with product offerings and customer needs.
- Implement data-driven decision-making processes to optimize sales and marketing strategies and achieve measurable results.
- Support the creation of compelling sales presentations and proposals that effectively communicate the value of our products and services.
- Foster a culture of innovation and collaboration within the sales and marketing teams to drive continuous improvement and success.
Qualifications
- Possess a minimum of 20 years of experience in sales and marketing with a proven track record of driving business growth.
- Demonstrate expertise in developing and executing successful sales and marketing strategies in a hybrid work model.
- Exhibit strong analytical skills to assess market trends and identify new business opportunities.
- Showcase excellent communication and interpersonal skills to build and maintain relationships with key stakeholders.
- Display proficiency in digital marketing tools and techniques to enhance customer engagement.
- Hold a bachelors degree in business administration marketing or a related field.
- Possess a masters degree in business administration or a related field as a nice-to-have qualification.
Certifications Required
Certified Sales Executive (CSE) Digital Marketing Certification
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