Scapia
Website:
scapia.cards
Company:
https://www.linkedin.com/company/scapia
Seniority: Mid-Senior level
Industries: Financial Services
Job details:
Scapia! A product that’s out there to make travel happen for people, by converting
their everyday expenses into travel experiences. We’re a bunch of passionate people
who work together, brainstorm and debate with each other, and don’t stop until
we're proud of our work. Customer delight tops everything else! We’ve worked hard
to create an environment of honesty and passion that sets everyone up for success.
Role Overview :
Own and scale customer acquisition across Google and Meta, with a strong focus
on driving efficient and sustainable growth.
● Plan, execute, and optimize performance campaigns to achieve CAC and
growth targets.
● Continuously experiment with audiences, creatives, messaging, and
landing pages to improve performance.
● Partner closely with Product, Creative, Analytics, and Engineering teams to
optimize the end-to-end acquisition funnel.
● Use data and insights to identify opportunities, improve measurement and
attribution, and drive better acquisition outcomes.
What You'll Own :
Paid acquisition strategy & execution
● Own acquisition across Google Ads, Meta Ads, and other growth channels as they
prove out
● Plan, launch, and manage campaigns end-to-end — budgets, bidding, targeting,
and pacing
● Hit CAC and growth targets while maintaining acquisition quality, not just volume
Experimentation
● Run continuous, rapid experiments across audiences, creatives, landing pages,
and messaging
● Build a testing cadence — hypotheses, structured A/B tests, and fast iteration
based on what the data says
● Kill underperforming channels and creatives quickly; double down on what works
Funnel & measurement
● Work with Product, Creative, Analytics, and Engineering to improve the acquisition
funnel — from ad click to activation
● Own tracking and attribution hygiene so spend decisions are backed by clean data
● Build reporting that gives the team a real-time read on channel performance and
unit economics
Cross-functional collaboration
● Partner with Creative on ad concepts and iterate based on performance data, not
opinion
● Work with Product on landing pages, onboarding flows, and conversion points
● Loop in Analytics and Engineering on measurement infrastructure, tracking gaps,
and attribution fixes.
Who You Are :
● 4-8 years of hands-on performance marketing experience.
● Strong expertise in Google Ads and Meta Ads.
● Highly analytical, proactive, and comfortable working in a fast-paced startup
environment.
● Strong ownership mindset with a bias for action.
Click on Apply to know more.
