Social Baniya (SociBan Digital Solutions Pvt Ltd)
Website:
socialbaniya.com
Company:
https://www.linkedin.com/company/social-baniya
Seniority: Not Applicable
Industries: Marketing Services
Job details:
Company Description Social Baniya (SociBan Digital Solutions Pvt. Ltd.) is a Meta Official Partner and certified startup focused on helping brands achieve measurable growth in the AI era. The company offers end-to-end digital solutions, including high-performance paid advertising on Meta and Google, web design and development, social media marketing, and content and branding strategy. Social Baniya emphasizes real sales and clear results over vanity metrics, working closely with clients to drive performance. In addition to client services, the team runs a digital marketing course designed to teach current, practical strategies relevant to today’s market. The company is headquartered in Hisar, Haryana and serves clients remotely worldwide.
Role Description This is a full-time, on-site Paid Ads role based in Hisar. The Paid Ads Specialist will plan, create, and optimize performance marketing campaigns on platforms such as Meta and Google to drive leads, sales, and return on ad spend. Day-to-day responsibilities include conducting audience and keyword research, setting up and managing ad sets, tracking campaign performance, and running A/B tests to improve results. The role involves collaborating with the creative, content, and web teams to align landing pages, ad creatives, and messaging, as well as preparing clear performance reports for internal stakeholders and clients. The specialist will stay current with platform updates, AI-driven tools, and best practices in performance marketing to continuously refine strategies.
Qualifications
- Strong skills in performance marketing and paid ads management, including campaign setup, optimization, and budget management on Meta and Google Ads.
- Ability to analyze data with tools such as Ads Manager, Google Analytics, and spreadsheets to interpret metrics, track conversions, and make data-driven decisions.
- Experience collaborating on ad creatives, landing pages, and copy to ensure messaging, design, and user experience support campaign goals.
- Knowledge of digital marketing fundamentals, including funnel strategy, lead generation, remarketing, and basic SEO concepts.
- Comfort with testing and experimentation, including A/B testing, audience segmentation, and iterative optimization.
- Strong communication skills to present results, explain insights, and coordinate with clients and internal teams.
- Ability to work in a fast-paced startup environment, manage multiple campaigns, and meet deadlines with attention to detail.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
- Familiarity with AI-based marketing tools, automation platforms, or scripts for campaign optimization is an advantage.
- Previous experience in an agency or performance-focused environment is preferred but not mandatory.
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