Stryder Consulting
Website:
stryder.com.au
Company:
https://www.linkedin.com/company/bizwizeconsulting
Industries: Business Consulting and Services
Job details:
Company Description Stryder Consulting, formerly known as Bizwize, is an ecommerce consulting firm focused on digital, e-commerce, and quick-commerce (Q-commerce) strategy. The firm employs experts who bring deep, specialized expertise in each vertical, providing clients with high-impact strategic guidance and support. Stryder Consulting helps brands launch and scale effectively on platforms such as Zepto, Blinkit, and Instamart. In addition, the firm manages end-to-end D2C business growth, covering setup, daily operations, performance optimization, and long-term expansion. Team members work in a dynamic environment that blends strategic consulting with hands-on execution for fast-growing consumer brands.
Role Description: We are looking for a seasoned SEO specialist with 4-5years of experience to own and scale our organic search strategy across traditional SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (AI Optimization). This role is responsible for driving qualified organic traffic and lead generation and ensuring our digital presence performs well not just on Google, but across AI-driven search and answer engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, etc.).
The ideal candidate is a hands-on strategist and executor who can audit, plan, and drive execution for Stryder and it's clients. This role owns growth across Organic, Social, Referral, and LLM/AI-driven traffic channels, with strong working knowledge of CRO and Social Media to ensure traffic translates into engagement and qualified leads.
Preferred Industry Background: Owning growth for clients in an agency or for a D2C Brand
Key Responsibilities
Strategy & Planning
- Develop and own the end-to-end SEO/AEO/GEO/AIO strategy aligned with business and lead-generation goals.
- Own performance and growth strategy across Organic Search, Social, Referral, and LLM/AI-driven traffic channels — not SEO in isolation.
- Conduct comprehensive website audits (technical, on-page, off-page, backlinks outreach, content, and AI-readiness) and build actionable roadmaps.
- Define KPIs, set targets, and report on traffic quality, channel-wise performance, and lead generation metrics.
- Stay ahead of algorithm updates, AI search behavior changes, and evolving search engine/LLM ranking factors.
CRO & Social Media
- Apply CRO principles across landing pages and key organic entry points to improve on-site engagement and lead conversion, working closely with design and product teams.
- Guide organic social media strategy and its role in amplifying content reach, referral traffic, and brand visibility — coordinating with the social team where applicable.
- Monitor referral traffic sources (partnerships, PR, communities, third-party platforms) and identify opportunities to grow this channel.
Technical SEO
- Run technical SEO audits and fixes: crawlability, indexation, site architecture, Core Web Vitals, page speed, mobile-friendliness, structured data/schema markup, canonicalization, and XML sitemaps.
- Manage on-page SEO: meta data, internal linking, content optimization, header structure, and keyword mapping.
- Own off-page SEO: link building strategy, digital PR, guest posting, and authority-building outreach.
- Optimize content and site structure for AI/LLM citation and visibility (AEO/GEO), including structured, extractable, and entity-rich content formats.
Lead Generation
- Drive organic strategies specifically focused on generating qualified leads, not just traffic.
- Work closely with conversion rate optimization (CRO) and landing page strategy to improve lead quality and volume.
- Analyze the full funnel from organic visibility to lead conversion.
Tools & Analytics
- Hands-on expertise in GA4, Google Tag Manager (GTM), Google Search Console, SEMrush, Ahrefs, Hotjar, Clarity, Google Looker Studio, Surfer SEO, Clearscope, Frase, and AI-visibility trackers
- Manage and optimize the website on WordPress CMS, including plugin management, site health, and CMS-level SEO configurations.
- Build dashboards and reports to track performance and communicate insights to leadership.
Collaboration & Communication
- Collaborate closely with design, product, web development, and paid marketing teams to ensure unified strategy execution.
- Generate SEO friendly content with human edits to ensure
Communicate SEO strategy, performance, and roadmaps clearly to non-technical stakeholders and leadership.
- Coordinate with developers/engineering teams for technical SEO implementation.
Required Skills & Experience
-4+ years of hands-on experience in SEO, with demonstrated exposure to AEO, GEO, and AIO practices.
- Proven track record of driving organic lead generation (not just traffic/rankings) across Organic, Social, Referral, and LLM/AI traffic channels.
- Strong technical SEO skills (site audits, schema, Core Web Vitals, crawl/index management).
- Good working knowledge of CRO (Conversion Rate Optimization): landing page optimization, funnel analysis, A/B testing fundamentals.
- Good working knowledge of Social Media organic strategy, content distribution, and its impact on referral/brand traffic.
- Proficiency in GA4, GTM, Google Search Console, SEMrush, Ahrefs.
- Working knowledge of WordPress CMS management.
- Experience managing on-page and off-page SEO programs end-to-end.
- Experience leading a multi-disciplinary team (SEO, content, design).
- Excellent written and verbal communication skills.
- Strong cross-functional collaboration and stakeholder management skills.
- Prior experience in an agency or a D2C brand is strongly preferred.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
- SEO/Digital Marketing certifications (Google, HubSpot, SEMrush Academy) are a plus.
Qualifications
- Strong skills in keyword research and on-page SEO for web, app, and local search experiences.
- Hands-on experience conducting comprehensive SEO audits and implementing technical and content recommendations.
- Proficiency in link-building strategies, including outreach, digital PR, and authority-building initiatives.
- Experience using web analytics and SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, or similar) to track performance and optimize campaigns.
- Understanding of AEO (App Engine Optimization) and GEO (Geographic/Local SEO), including store listings, map packs, and local search features.
- Ability to interpret data, generate clear performance reports, and translate insights into practical optimization actions.
- Effective communication and collaboration skills, with the ability to work cross-functionally in a hybrid environment.
- Relevant experience in digital marketing, e-commerce, or Q-commerce; agency or consulting experience is an advantage.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.
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