MetroMax Group
Website:
themetromaxgroup.com
Company:
https://www.linkedin.com/company/metromaxgroup
Seniority: Mid-Senior level
Industries: Transportation, Logistics, Supply Chain and Storage
Job details:
Senior Salesforce Marketing Cloud Consultant / Delivery Lead
Location: Remote / Hybrid (India)
Experience: 6–10 Years
Employment Type: Full-Time
Shift: General Shift
About Us
MetroMax Solutions is a part of the MetroMax Group, a fast-growing global organization providing technology and business solutions to clients across multiple industries.
We are looking for an experienced Salesforce Marketing Cloud Consultant/Lead who can drive end-to-end marketing automation initiatives, lead implementations, and deliver impactful customer engagement solutions.
Job Summary
The ideal candidate should have extensive hands-on experience in Salesforce Marketing Cloud (SFMC) and Salesforce Account Engagement (Pardot), with expertise in implementing and managing complex marketing automation solutions for enterprise clients.
This role requires a strong blend of technical, consulting, and stakeholder management skills.
Key Responsibilities
Salesforce Marketing Cloud
Implement and manage SFMC solutions using:
- Email Studio
- Automation Studio
- Journey Builder
- Mobile Studio
- Audience Builder
- Contact Builder
Build and execute cross-channel marketing campaigns across:
- Email
- SMS
- WhatsApp
- Push Notifications
Design customer journeys and engagement strategies.
Create segmentation, personalization, and dynamic content strategies.
Optimize campaign performance, deliverability, and IP warming.
Salesforce Account Engagement (Pardot)
Configure and manage:
- Engagement Studio
- Automation Rules
- Dynamic Lists
- Form Handlers
- Scoring & Grading Models
Build lead nurturing programs and campaign workflows.
Create reports and dashboards to measure campaign performance and pipeline contribution.
Technical & Integration
Integrate SFMC with Salesforce CRM and third-party systems.
Develop solutions using:
- AMPscript
- SSJS
- HTML/CSS
- REST APIs
- SOAP APIs
Manage data extensions, automations, and customer data architecture.
Consulting & Leadership
- Gather business requirements and translate them into scalable solutions.
- Lead end-to-end implementation and migration projects.
- Conduct client workshops and solution demonstrations.
- Mentor junior team members and provide technical guidance.
- Collaborate with Sales, Marketing, and Business teams.
Required Skills
Must Have
- 6+ years of experience in Marketing Automation.
- 4+ years of hands-on experience in Salesforce Marketing Cloud.
- Strong experience with:
Journey Builder
Automation Studio
Email Studio
Contact Builder
Mobile Studio
- Experience with Salesforce Account Engagement (Pardot).
- Experience with Salesforce CRM Integration.
- Strong knowledge of:
AMPscript
HTML/CSS
SSJS
APIs
- Experience in campaign analytics and reporting.
- Excellent communication and client-facing skills.
Good to Have
HubSpot
Mailchimp
Marketing Cloud Personalization
Data Cloud
CDP implementations
- Experience in migration projects:
HubSpot to Pardot
Marketing platform migrations
- Team handling and project delivery experience.
Preferred Certifications
Candidates with the following certifications will be highly preferred:
- Salesforce Marketing Cloud Consultant Certification
- Salesforce Marketing Cloud Email Specialist Certification
- Salesforce Marketing Cloud Administrator Certification
- Salesforce Pardot Specialist Certification
Click on Apply to know more.
