Growthmodo
Website:
growthmodo.com
Company:
https://www.linkedin.com/company/getgrowthmodo
Seniority: Mid-Senior level
Industries: Business Consulting and Services
Job details:
GrowthModo is looking for a CRO & Funnel Strategist to own and improve the customer journey from ad click to purchase.
We are looking for someone who understands ecommerce conversion, customer psychology, landing page optimization, and experimentation. The ideal candidate should be hands-on and have personally planned, executed, and analyzed CRO experiments/A/B tests.
You will work with client data, customer research, offers, landing pages, and performance data to identify conversion opportunities and build strategies that drive measurable growth.
WHAT YOU'LL DO
- Audit ecommerce funnels and identify key conversion leaks and drop-off points.
- Analyze the customer journey from ad → landing page → product page → checkout → purchase.
- Build CRO and A/B testing roadmaps based on impact, confidence, and effort.
- Develop conversion hypotheses, experiment briefs, and testing plans.
- Recommend improvements to landing page structure, messaging, CTAs, offers, social proof, and user experience.
- Analyze Shopify, GA4, advertising platform, heatmap, and funnel data to evaluate performance.
- Conduct customer research to understand pain points, objections, motivations, and buying behavior.
- Develop compelling value propositions, offer positioning, and conversion-focused messaging.
- Work closely with designers and developers to implement CRO recommendations.
- Analyze experiment results and translate learnings into future testing opportunities.
- Communicate CRO recommendations, test rationale, and business impact directly to clients and founders.
- Create reusable CRO frameworks and playbooks for different ecommerce/DTC verticals.
- Maintain clear documentation of experiments, results, insights, and learnings.
MUST HAVE SKILLS
- 4+ years of hands-on experience in CRO, ecommerce growth, DTC growth, landing page optimization, or performance marketing.
- Proven experience owning and executing conversion experiments/A/B tests.
- Strong understanding of Shopify and ecommerce funnels.
- Experience with GA4, heatmaps, and funnel analysis.
- Strong knowledge of CRO principles and experimentation methodologies.
- Experience in customer research, offer positioning, and conversion copy.
- Ability to interpret data and turn insights into actionable recommendations.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Comfortable working directly with clients, founders, and senior stakeholders.
GOOD TO HAVE
- Experience working with DTC/ecommerce brands.
- Experience with tools such as Hotjar, Microsoft Clarity, VWO, Optimizely, or similar platforms.
- Understanding of Meta Ads and Google Ads performance data.
- Experience working with landing page designers/developers.
- Experience creating CRO case studies or portfolios with measurable results.
- Understanding of consumer psychology and behavioral science.
QUALIFICATION
Bachelor’s degree in Marketing, Business, Psychology, Economics, Engineering, or a related field.
Candidates with strong relevant experience, proven CRO results, or an impressive portfolio may also be considered.
Click on Apply to know more.
