UNISON INTERNATIONAL CONSULTING (The Recruitment Company)
Website:
unisoninternational.net
Company:
https://www.linkedin.com/company/unison-international-consulting-pvt.-ltd
Seniority: Mid-Senior level
Industries: Telecommunications, Consumer Services, and Retail Health and Personal Care Products
Job details:
Drive revenue over 2000 Crore from the B2C/B2B ecosystem of Channel Partners across the entire country.
Continuously work on Digital transformation journey improve existing products or build new
products for partners. Introduce new models of channel development & engagement.
Overall responsible for channel wise sales revenue, partner ROI, service to partner & NPS.
Channel Development
• Introduce new digital technologies to scale the partner channel ecosystem &
Operations
• Digitally transform the current processes and ways of working like partner portal,
digital onboarding, corporate portal etc.
• Develop new channel management models like Master Franchise, Rural franchise, Key
Accounts etc.
• Define and implement channel segmentation, value proposition & acquisition strategy
• Conduct in-depth research to identify new market opportunities and consumer
preferences to run Geo-based expansion strategy for the franchise channel
Partner Management & Engagement:
• Responsible for key channel metrics for partner management like revenue, ROI,
partner SLA management, compliance, partner training & channel NPS
• Defining & driving engagement program for B2B & B2C channel partners to improve
operational efficiency
• Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll
out channel wise activation programs to drive sales
• Run Special Key Account Management programs for top clients
• Define and monitor Key partner performance KPIs like NPS, store operations, brand
guideline, compliance, complaints etc.
• Driving productivity of channels (B2C & B2B) via different business propositions &
programs
Partner Development
• Onboard new partners and responsible for creating and implementing post onboarding
partner success journey
• Use digital properties given to franchise for enabling DIY marketing tools like partner
portal, AI/ML recommendation engine usage, OBD, GMB, SNS
• Staging the channel partners in different buckets basis the aging of the channel partners
& defining the growth plan through market support for each category, like Matured Vs
Maturing Vs. newly onboarded
• Building new avenues for growth, sustaining the existing ones and responsible in
bringing in revenues for franchise partners
• Ensure the benchmark level of skilling of the partner & its employees
Channel Activation:
• Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
• Budget management and promotional spending to maximize ROI and budget efficiency
People management
• Hire, Develop, Coach and Lead successful team leaders with high-quality personnel to
deliver profitable growth
• Motivate & Mentor diverse team to achieve key performance targets
Experience: 10 to 12 years
• Qualification Background: MBA from a reputed business school
• Prior Experience/Background: Minimum of 5 years of experience dealing with
franchisee/retail/distributors business management.
• Experience in designing and implementing tech enabled partner management programs.
• Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
• Stint in sales is preferred
parth.mitra@unisoninternational.net
Click on Apply to know more.
