Dr Lal PathLabs
Website:
aprlpathlabs.vdtrxn
Company:
https://www.linkedin.com/company/dr-lal-pathlabs
Seniority: Mid-Senior level
Industries: Hospitals and Health Care
Job details:
Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.
Channel Development
- Introduce new digital technologies to scale the partner channel ecosystem & Operations
- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
- Develop new channel management models like Master Franchise, Rural franchise, Key Accounts etc.
- Define and implement channel segmentation, value proposition & acquisition strategy
- Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel
Partner Management & Engagement:
- Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS
- Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
- Run Special Key Account Management programs for top clients
- Define and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.
- Driving productivity of channels (B2C & B2B) via different business propositions & programs
Partner Development
- Onboard new partners and responsible for creating and implementing post-onboarding partner success journey
- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS
- Staging the channel partners in different buckets basis the aging of the channel partners & defining the growth plan through market support for each category, like Matured Vs Maturing Vs. newly onboarded
- Building new avenues for growth, sustaining the existing ones, and responsible for bringing in revenues for franchise partners
- Ensure the benchmark level of skilling of the partner & its employees
Channel Activation:
- Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
- Budget management and promotional spending to maximize ROI and budget efficiency
People management
- Hire, develop, coach, and lead successful team leaders with high-quality personnel to deliver profitable growth
- Motivate & mentor diverse team to achieve key performance targets
- Experience: 10 to 12 years
- Qualification Background: MBA from a reputed business school
- Prior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
- Experience in designing and implementing tech-enabled partner management programs.
- Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
- Stint in sales is preferred
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