Dil Foods
Website:
dilfoods.in
Company:
https://www.linkedin.com/company/dil-foods
Industries: Food and Beverage Services
Job details:
- Company Description Dil Foods, through its Dil Brands portfolio, creates and operates virtual food brands designed to meet the daily meal needs of customers across India. The company partners with small and medium-sized restaurants to help them increase utilization of existing assets, kitchen capacity, and resources. By enabling restaurants to serve multiple virtual brands from the same location, Dil Foods supports operational efficiency and revenue growth.
The role, honestly
We're not hiring someone to "manage marketing." We're hiring someone who's spent years watching brands do genuinely great work - a campaign, a launch, a piece of content that made people stop scrolling and actually feel something and thought: I could have called that shot. I could have made that decision.
This role is that decision-making seat. You'll own everything that shapes how the brand looks, sounds, shows up, and gets talked about - branding, marketing, and creative strategy, end to end. No approval chains slowing down good ideas. No watering down a bold concept until it's safe and forgettable. If it's appealing, shareable, and gets the brand talked about, it's yours to chase.
What you'll actually do
● Own brand, creative, and communications strategy, not just execute someone else's brief
● Build campaigns and content people want to share, not content they scroll past
● Push every piece of work past the obvious, expected, "safe" version - cliché is the enemy
● Make the calls on positioning, tone, and creative direction, and stand behind them
● Turn small budgets and tight timelines into disproportionate reach and attention
● Build a point of view for the brand that's recognizable in a single frame or one line of copy
● Work across formats - social, brand campaigns, launches, partnerships, culture-jacking moments - wherever the idea works best, not wherever it's "supposed to" live
Who we're looking for
● Someone who's been quietly obsessed with brands that do sharp, unexpected, culturally-tuned work and has opinions on why it worked
● A track record (agency, in-house, or your own projects) of ideas that traveled further than the budget behind them
● Sharp creative instincts paired with the discipline to make strategy out of them -not just "cool ideas," but ideas that move a brand forward
● Someone allergic to templates, stock formats, and "that's how it's always done"
● Comfortable owning outcomes, not just outputs - you think like a founder about the brand, not like a vendor
● Genuinely plugged into culture, internet trends, and what makes people share something unprompted
What you get
● Real decision-making authority over brand, creative, and comms - not a seat at the table, the head of it
● Room to take swings that a more conservative marketing org wouldn't green light
● A team and leadership that wants the brand to be loved, not just recognized
Click on Apply to know more.
