Niconi
Website:
buyniconi.com
Job details:
HamBOLDS Pvt Ltd is an innovative beauty & personal care company crafting science-backed, consumer-focused products - blending nature with technology to redefine self-care experiences. We're scaling fast and looking for a performance marketer who can own results, not just run ads.
epitight.in | cozitis.com | buyniconi.com
About the role
We are looking for a Performance Marketing Executive (Google Ads & Meta Ads) to drive measurable growth across our D2C beauty brands. If you are analytical, performance-driven, and passionate about scaling digital campaigns - we'd love to connect.
Key responsibilities
- Plan, manage, and optimize Google Ads & Meta Ads campaigns end-to-end
- Monitor ROAS, ROI, CPC, CTR, CPA and conversion metrics daily
- Conduct keyword research, audience segmentation, and A/B creative testing
- Scale campaigns across Search, Shopping, Performance Max, Reels, and Advantage+
- Build and manage retargeting funnels (TOFU / MOFU / BOFU) across both platforms
- Manage audience targeting - Custom Audiences, Lookalike Audiences, Interest & Behavioral
- Handle Smart Bidding strategies - Target ROAS, Target CPA, Maximize Conversions
- Allocate and optimize budgets across Google & Meta for maximum efficiency
- Analyze performance data via GA4, Google Ads Manager & Meta Ads Manager
- Build reporting dashboards (Looker Studio or similar) with actionable insights
- Coordinate with creative teams on ad creatives, copy, and landing pages
- Stay current with platform updates, algorithm changes, and D2C marketing trends
Requirements
- Minimum 3 Months of hands-on experience in performance marketing
- Hands-on experience with Meta Ads Manager and campaign optimization
- Solid understanding of GA4, conversion tracking, and attribution models
- Experience managing ad budgets and optimizing for ROAS & CPA
- Strong analytical and problem-solving skills with data-driven decision making
Why join us
- Work on fast-growing D2C beauty brands
- Creative and growth-focused work culture
- Real ownership, career growth & hands-on learning
- Close collaboration with brand & marketing leadership
- Hike based on current CTC & interview performance
Location: Goregaon West, Mumbai | 6 Days Working
Click on Apply to know more.