Recykal.com
Website:
recykal.com
Company:
https://www.linkedin.com/company/recykaldotcom
Seniority: Mid-Senior level
Industries: Technology, Information and Internet
Job details:
The Role: Recykal is scaling the circular economy across India and beyond, and we're looking for a strategist to help chart the next phase of that growth. This role is first and foremost about spotting opportunity — reading the market, competitors and data to identify where Recykal's next wave of user acquisition, engagement and retention can come from — and then translating that thinking into high-impact, multi-channel campaigns across B2B and B2C. It's a mid-level senior leadership seat spanning market and opportunity analysis, campaign execution, cross-functional collaboration with product, sales, technology and operations, and direct input into enterprise-wide growth and brand strategy.
CORE MANDATE
- Identify untapped growth opportunities in the market through continuous analysis of trends, competitors and data
- Shape growth strategy — from user acquisition and engagement to retention and brand, across B2B and B2C channels
- Turn market insight into data-driven decisions that sharpen campaign targeting and effectiveness
- Lead cross-functional execution in partnership with product, sales, technology and operations
- Manage marketing budgets and resource allocation for optimal campaign ROI
- Lead, mentor and grow a team of marketing professionals
EXPERIENCE REQUIRED
- 7+ years in growth marketing, with a strong strategic/analytical bent
- Track record of spotting and unlocking new growth opportunities, not just running campaigns
- Proven track record of driving significant, measurable user acquisition growth
- Strong command of multi-channel digital marketing — SEO, SEM, social and content
- Exposure to cleantech, sustainability, marketplace, FMCG/CPG, e-commerce or logistics preferred
- Bachelor's in Marketing/Business; MBA preferred (IIMs, ISB, XLRI or top global schools)
KEY RESPONSIBILITIES
IDENTIFY GROWTH OPPORTUNITIES
- Continuously scan the market — trends, emerging technologies and competitor moves — to spot where growth can come from
- Convert market and data insight into a clear, actionable growth strategy
LEAD GROWTH STRATEGY
- Own development and execution of growth strategies to accelerate acquisition, engagement and retention
- Drive strategy across multiple channels, aligned to Recykal's expansion goals
DRIVE DATA-DRIVEN DECISIONS
- Leverage analytics and performance insights to optimise every campaign
- Measure effectiveness and validate new opportunities before scaling them
CROSS-FUNCTIONAL LEADERSHIP
- Collaborate with product, sales, technology and operations teams
- Ensure seamless execution of growth initiatives aligned to business objectives
CAMPAIGN OPTIMISATION & INNOVATION
- Continually test, iterate and refine strategies to stay ahead of trends
- Drive efficiencies and maximise ROI across all campaigns
RESOURCE ALLOCATION & BUDGET
- Strategically allocate marketing resources and manage budgets
- Ensure campaigns deliver optimal performance within financial constraints
BRAND AMPLIFICATION
- Elevate Recykal's market presence through creative, impactful campaigns
- Enhance brand awareness and loyalty across B2B and B2C segments
MENTORSHIP & TEAM DEVELOPMENT
- Lead, inspire and mentor a team of marketing professionals
- Foster a culture of creativity, accountability and growth
WHY THIS ROLE?
Spot the opportunity. Build the strategy. Own the growth.
- First-mover advantage — be the one who spots where Recykal's next growth opportunity lives
- Full strategic ownership — from market analysis to enterprise-wide brand strategy
- Boardroom advisory — shape meaningful business outcomes in sustainability and the circular economy
- Cleantech impact — grow the circular economy across India and beyond
LEADERSHIP TRAITS
Commands the Room
Communicates with clarity, persuasion and data-backed confidence
Thinks Like a Strategist
Balances growth targets with commercial pragmatism and brand values
Executes with Precision
Every campaign, initiative and decision is a strategic asset
Leads Without a Title
Builds credibility through expertise, data and trusted relationships
Delivers Under Pressure
Manages multiple high-impact campaigns without losing quality
Click on Apply to know more.
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