Website:
connexr.com
Job details:
Role: GTM Digital Marketing Expert
Location: Madhapur, Hyderabad
Work Mode: 100% Onsite
Experience: 6+ Years
Job Type: Full-Time
We are looking for a hands-on GTM Digital Marketing Expert to build and execute B2B digital marketing and demand-generation initiatives for an IT services company.
Key Responsibilities
- Drive B2B lead generation, demand generation and account-based marketing (ABM) campaigns.
- Plan and execute Technical SEO, keyword strategy, content and backlink/authority-building initiatives.
- Manage and optimize Google Ads, Meta Ads and performance marketing campaigns.
- Implement and monitor GA4, Google Tag Manager (GTM), Google Search Console and Looker Studio reporting.
- Improve website conversion rates, organic visibility and bottom-of-funnel landing pages.
- Develop content for websites, blogs, case studies, LinkedIn and other digital channels.
- Use AI tools and marketing automation to improve lead generation, research, personalization and reporting.
- Track MQL/SQL, campaign performance, qualified pipeline, conversion rates and ROI.
Mandatory Requirements
- 6+ years of hands-on Digital Marketing experience.
- Strong practical experience in SEO + Google Ads + Meta Ads.
- Hands-on experience with GA4, GTM and Google Search Console.
- Experience in B2B lead generation/demand generation.
- Strong analytical and data-driven approach to marketing.
- Experience using AI tools/marketing automation for marketing workflows.
- Candidates must be comfortable working onsite from Madhapur, Hyderabad.
Preferred: IT services/B2B technology marketing, ABM, CRM/RevOps, AEO/AI-search visibility and experience working with North American markets.
Click on Apply to know more.