Aditya Birla Lifestyle Brands Limited
Company:
https://www.linkedin.com/company/aditya-birla-lifestyle-brands-limited
Seniority: Mid-Senior level
Industries: Retail Apparel and Fashion, Retail, and Design Services
Job details:
About the Company
Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands.
As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country.
The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years.
These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear.
ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.
Role Overview
We are seeking a creative and detail-oriented Denim Designer specializing in shirts and shackets. The role involves conceptualizing and developing seasonal collections, driving design innovation, and ensuring timely execution from concept to final sample in alignment with brand direction and market trends
.
Key Responsibilities:
1. Seasonal Concept & Range Development
- Collaborate with Brand Designers to understand seasonal briefs, range architecture, and product direction.
- Conduct market and competitor research to track trends, fabrics, washes, fits, and styling evolution within the denim category.
- Develop seasonal design concepts aligned with brand guidelines and present them for review and approval.
2. Collection Presentation & Trade Show Execution
- Create compelling range boards, mood boards, and product presentations for the season
- Coordinate with sourcing and product teams to develop prototypes and samples
- Support trade show preparation by ensuring timely readiness of collections
- Present the range effectively to stakeholders, influence buying decisions, and gather feedback for refinement
3. Sampling & Product Finalization
- Prepare detailed sample indents including specifications, artworks, wash details, trims, and colorways
- Share clear Development & Measurement Hand-off (DMH) notes with the sampling/merchandising team.
- Review and approve proto samples and final gold seal samples to ensure design integrity and quality
4. Product Innovation & Development
- Drive innovation in denim shirts and shackets through new fabrics, washes, finishes, silhouettes, and fits
- Develop Product Development (PD) briefs outlining design direction and technical requirements
- Continuously experiment with trends, sustainable materials, and new styling approaches to enhance product appeal
Qualification and Experience
- Degree in Fashion Design or related field
- 3–6 years of experience in denim design, preferably in shirts and outerwear (shackets) - Woven category.
- Strong understanding of denim fabrics, washes, and garment construction.
- Proficiency in design tools (Adobe Illustrator, Photoshop
- Strong presentation, communication, and trend interpretation skills
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