ASTIKA SOFTWARE TECHNOLOGIES PRIVATE LIMITED
Company:
https://www.linkedin.com/company/astika-software-technologies-private-limited
Seniority: Not Applicable
Industries: IT Services and IT Consulting
Job details:
Job Description – Product Manager (Pharmaceutical Marketing)
Position Purpose :-
The primary objective of this role is to support the Product Management Team (PMT) in managing assigned brands to maximize profitability, drive sales growth, and strengthen market presence through effective marketing strategies.
Key Responsibilities
Brand Management :
- Manage and develop assigned pharmaceutical brands.
- Monitor market trends, product performance, and competitor activities.
- Conduct quarterly brand reviews and performance analysis.
- Track secondary sales trends and recommend strategic improvements.
Marketing Strategy
- Develop and execute comprehensive marketing plans.
- Design innovative campaigns to support sales growth.
- Create promotional materials, visual aids, leave-behind literature, advertisements, and journal/conference content.
- Ensure successful product launches and campaign execution.
Sales & Business Growth
- Support achievement of sales, volume, profitability, and budget targets.
- Develop channel strategies and promotional action plans.
- Plan merchandising, exhibitions, conferences, loyalty programs, and communication activities.
- Build long-term customer relationships to increase market share.
Key Opinion Leader (KOL) Management
- Plan, execute, and monitor KOL campaigns and engagement activities.
- Ensure measurable ROI from marketing initiatives.
- Coordinate participation in CMEs, medical conferences, and scientific events.
Training & Cross-functional Support
- Conduct product training programs for Sales and Marketing teams.
- Collaborate with Training Managers to enhance product knowledge.
- Coordinate with internal departments and external vendors.
Vendor Management
- Manage relationships with external agencies, vendors, and service providers.
- Ensure timely execution of marketing activities.
Additional Responsibilities
- Follow company policies, procedures, and compliance guidelines.
- Manage assigned projects and special programs.
- Perform additional duties assigned by management.
Required Skills
- Marketing & Product Management
- Brand Management
- Product Launch Management
- Marketing Strategy Development
- Campaign Planning & Execution
- Market Analysis
- Competitor Analysis
- Channel Marketing
- Customer Engagement
- KOL Management
- Promotional Planning
- Business Skills
- Sales Planning
- Budget Management
- Profitability Management
- Vendor Management
- ROI Analysis
- Presentation Skills
- Stakeholder Management
- Technical Skills
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Outlook
- Computer Proficiency
- Core Competencies
- Customer Orientation
- Communication Skills
- Planning & Organizing
- Teamwork
- Problem Solving
- Decision Making
- Result Orientation
- Initiative & Innovation
- Ethics & Integrity
- Ability to Work Under Pressure
Experience
- 8+ years of pharmaceutical marketing experience.
- Proven experience in brand management and marketing planning.
- Demonstrated success in developing and executing marketing strategies.
Education
- Graduate/Postgraduate in Marketing
- B.Pharm or M.Pharm from a recognized institute.
Click on Apply to know more.
