V-Soft Consulting Group, Inc.
Website:
vsoftconsulting.com
Company:
https://www.linkedin.com/company/vsoftconsulting
Seniority: Mid-Senior level
Industries: IT Services and IT Consulting
Job details:
Go-to-Market (GTM) Engineer
Location: Hyderabad, India
Employment Type: Full-Time
Experience: 3–6 Years
Shift: US Shift(6:30PM to 3:30AM)
Role Summary
We are looking for a highly analytical and technically skilled GTM Engineer to build and optimize the systems that power our demand generation and sales processes.
This role combines marketing technology, CRM, automation, AI, analytics, paid media, and sales enablement to improve pipeline generation and operational efficiency.
The ideal candidate is both technically skilled and business-oriented, with experience building automated marketing workflows, integrating GTM platforms, improving lead quality, and delivering actionable insights that support revenue growth.
The GTM Engineer will work closely with Marketing, Sales, Business Development, Practice Leaders, and Executive Leadership to optimize the entire buyer journey—from awareness through opportunity creation.
You will work across outbound, account-based, and growth programs, helping bring go-to-market initiatives to life and measuring what works.
Key Responsibilities
- Support the planning and execution of integrated GTM strategies across key business units, including ServiceNow, Salesforce, Data & AI, Cloud, and Digital Engineering.
- Assist in product, solution, and service launches by planning and executing integrated GTM campaigns.
- Collaborate with marketing and sales leadership to execute campaigns that generate qualified pipelines.
- Develop scalable acquisition strategies for enterprise accounts.
- Build repeatable demand generation processes that align with business objectives.
- Assist in defining ideal customer profiles (ICP) and buyer personas.
- Execute growth and outbound initiatives across target accounts and audiences
- Build and optimize campaign messaging, sequences, and engagement programs
- Run experiments, analyze results, and improve performance
- Collaborate across teams to bring growth initiatives to market
What We’re Looking For
- 3–7 years of experience in growth marketing, demand generation, ABM, business development, outbound marketing, or related B2B growth roles
- Demonstrated experience driving engagement, meetings, or pipeline through campaigns or outbound initiatives
- Strong execution mindset with a bias toward action and experimentation
- Ability to work across functions and take ownership of outcomes
- Experience in B2B technology, professional services, consulting, SaaS, or similar environments is preferred
You’ll Stand Out If
- You’ve expanded beyond the boundaries of your original role
- You’ve owned outcomes rather than simply executing tasks
- You’ve successfully improved campaign or outbound performance through testing and iteration
- You enjoy operating at the intersection of marketing, growth, and business development
Preferred Qualifications
Experience with one or more of the following will be an advantage:
- Account-Based Marketing (ABM)
- ZoomInfo, LinkedIn Sales Navigator, Apollo, Cognism, 6sense, Bombora, or similar sales intelligence and intent platforms
- AI-assisted prospecting and research tools
- Enterprise account planning and multi-threaded outreach
- ServiceNow, AI, Cloud, Data & Analytics, Infrastructure, Cybersecurity, or Digital Transformation solutions
- Experience working with the North American market is preferred, and international business development experience will be an added advantage.
Tools You’ll Work With
- HubSpot or Salesforce CRM
- ZoomInfo and sales intelligence platforms
- LinkedIn Sales Navigator
- AI-powered research and productivity tools
- Microsoft 365 and collaboration platforms
Why Join V-Soft?
At V-Soft, you’ll work with experienced professionals across Sales, Marketing, and Consulting while supporting organizations on their digital transformation journeys.
We value preparation over shortcuts, insight over assumptions, collaboration over silos, and measurable business impact over activity metrics. You’ll be part of a team that embraces continuous learning, modern GTM practices, and professional growth.
About V-Soft Consulting
V-Soft Consulting is a global technology and business consulting company with nearly 30 years of experience helping organizations solve complex business challenges. Our capabilities span AI, ServiceNow, Cloud, Data & Analytics, Application Development, Infrastructure, and Talent Solutions. We partner with clients across industries to deliver innovative solutions that accelerate business transformation and create measurable outcomes.
Click on Apply to know more.