WoodMaster, Inc.
Website:
woodmaster.com
Company:
https://www.linkedin.com/company/woodmaster-inc-outdoor-furnaces
Seniority: Not Applicable
Industries: Manufacturing
Job details:
Home > Marketing Production Manager
Department: Marketing
Location: Greenbush (onsite)
Reports to: VP Corporate Strategy and Functions
Number of Positions: 1
Position Type: Full-Time
Position Overview
The Marketing Production Manager is responsible for assisting in the leading, execution and implementation of our various brand visions. While others set the marketing strategies for each brand, this role is responsible for bringing that strategy to life through high-quality, on-time delivery of all marketing assets and communications on behalf of Central Boiler, Altoz and WoodMaster.
The Core Of This Role Is
- Team Leadership: Assist with leading and mentoring the production team to ensure high performance, clear accountability, and professional growth. Act as the primary bridge between creative concepts and final deliverables.
- Tactical Execution: Drive the end-to-end production of branded marketing materials, ensuring all output aligns strictly with company standards.
- Omnichannel Management: Assist with overseeing the development and distribution of print and digital paid advertising, corporate communications, and dealer-specific collateral.
- Project Leadership: Direct and support cross-functional workflows to ensure marketing efforts are executed efficiently, on time, and within budget.
Responsibilities
General Responsibilities
- Manage, oversee, and staff the daily operations of the Marketing Department
- Provide direct supervision to the Marketing functions including general work support and direction
- Drive a culture of accountability and ownership
- Develop objectives, measures, and complete performance appraisals for direct reports
- Provide hands-on coaching and mentoring of direct reports to promote individual and team growth
- Develop and drive open/honest dialogue and involvement with all team members that demonstrates the value of their input and engagement in improving communication and performance
- Keep Leaders informed of known actions written or verbal, which may affect the ability to successfully perform assignments or adversely affect the Company operations
Marketing Responsibilities
- Manage all aspects of national print and digital advertising campaigns
- Collaborate and communicate with marketing team, key stakeholders, and senior managers regarding project updates/deadlines along with marketing results
- Review and approve promotional and advertising materials for print and digital advertising including Promotional Catalogs and new promo flyers along with brochures, videos, flyers, etc.
- Collaborate with various departments such as Sales, R & D, Inventory Control, Order Audit, Accounting, Purchasing and Warranty/Customer Service ensuring marketing needs are met
- Assist with direct mailing campaigns, Service Bulletins, selection of corporate apparel/items, off-site corporate and dealer events and oversee/approve corporate email campaigns
- Collaborate with representatives from Advertising Agency and Social Media accounts as needed, to ensure optimization of marketing efforts
Dealer Responsibilities
- Distribute Dealer communications using established communication methods
- Upload and maintain materials regarding programs, promotions, forms, and bulletins on the Dealer E-Comm site
- Assist Dealers with advertising approvals and edits
- Develop and present Marketing/Advertising focused presentations at Dealer Trainings or conventions
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Minimum/Essential Qualifications
Required Knowledge, Skills, and Experience
- Bachelor’s degree in Marketing, Communications or relevant work experience
- Proficient with MS Office Suite and able to learn and use other internal software systems such as Visual Manufacturing, E-Delivery, Dealer Website Document Management and CRM and graphic design software such as Photoshop, Illustrator and InDesign and work in Crazy Egg, MOZ, Google Ads, Facebook (Meta) Business
- Excellent communication skills and ability to interact across all levels of the organization, while accomplishing organizational goals
- Excellent organizational skills, attention to detail and strong project management skills
- Excellent problem-solving skills and strong capability to analyze results of marketing strategies
- Excellent Leadership skills with the ability to coach and motivate employees and create an environment that fosters continuous improvement and teamwork
- Relentless determination and courage to make things happen; strong execution skills and results-oriented
- Ability to respond quickly to changing demands, processes, and updated information
- Establish courses of action for self and/or others to accomplish specific planning goals
Preferred Qualifications/Selection Criteria:
- Master’s degree in Business or Marketing preferred
Physical Requirements Such As Below
- Generally, spend the workday sitting at a workstation and operating computer devices such as, but not limited to keyboard, mouse and screen, performing repetitive motions that involve or affect the hands, head and other parts of the body. May include bending, squatting, reaching and lifting.
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