Pernod Ricard India
Company:
https://www.linkedin.com/company/pernodricardindia
Seniority: Mid-Senior level
Industries: Food and Beverage Services, Wholesale Alcoholic Beverages, and Beverage Manufacturing
Job details:
JOB SUMMARY
- Lead the Zonal Key accounts & OT channel to support volume, Market share and Brand/Channel activation initiatives with enhanced brands presence and visibility in the channel
- Lead association with leading F&B chains/accounts in the zone to build PR brands portfolio and preferred partnerships for profitable and sustainable growth
- Effectively Institutionalize defined processes to build strong competitive edge
Volume and Market Share
- Plan account/category level volume & market share to achieve budgeted volume and share
- Work closely with Region teams to identify and capitalize specific channel/category opportunities
- Seed and Build NPD’s to further grow future categories
Brand and Channel Activation and visibility
- Drive Integration of Brand and channel program/plans in to region with a certain scale resulting in desired volume/category growth with enhanced impact in the trade
- Support development of channel/category activation programs with Tie up accounts to leverage/maximize A&P effectiveness – Activation calendar for Tie up accounts
- Liaise with brand team and external agencies for timely implementation of activities
- Achieve fair share of visibility in the trade for focus brands
Develop/Maintain commercial propositions and A&P budgets
- Ensure volume, share and activation delivery as per agreed contract
- Optimize trade terms
- A&P budget management per plan & phasing by brand/region
Process capability
Institutionalize strong process mindset and capability to establish competitive edge
People Management
- Coach and mentor Regional On Trade Heads and KAM’s –Industry Best practice, Channel/Consumer Insights
- Institutionalize robust internal and external business review
- Foster an environment that develops customer/consumer centric culture demonstrating strong PR values
- Talent Management: clear understanding of talent, their strengths and areas of opportunity, and have development and succession plans in place for the sales organization
Key Performance Indicators
- Volume and Market share
- Drive Brand/Channel activation calendar
- Develop and maintain commercial propositions and trade terms
- Institutionalize processes in the channel
- Drive internal and external capability building programs/initiatives
- Establish and maintain relationships with industry influencers and key strategic partners
- Coach and mentor Regional On Trade Heads and KAM’s
INTERACTIONS
INTERNALLY
- Region Sales & Marketing Team
- Central Field Marketing
- Brand Team
- Finance Team
- Legal Team
EXTERNALLY
- Hotel/F&B Industry
- Event Agencies
PROFILE DETAILS
QUALIFICATION:
- An MBA (preferable from a premier institute) with 8-14 years of experience in the FMCG industry
EXPEREINCE
- Must have experience and successful track record with FMCG/Alcobev industry with /Key accounts or Modern Trade min. 4 years.
- Ability to manage cross functional tasks is a must
Click on Apply to know more.
