Opella
Website:
opella.com
Company:
https://www.linkedin.com/company/opella-health
Seniority: Director
Industries: Retail Pharmacies
Job details:
About the Company:
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
About the job:
To lead Opella’s HCP global omnichannel strategy, designing seamless, insight-driven experiences for healthcare professionals across multi and omni-channel, digital and in-person touchpoints. This role defines the global data & omnichannel roadmap, ensuring effective deployment through ‘how to’ playbooks, platforms, segmentation strategies, and capability support to Zones and markets. It plays a critical role in delivering efficient, personalized, and scalable HCP engagement that supports both scientific and commercial objectives. In this role you will report to the HCP Global Commercial Head.
Main responsibilities:
- Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
- Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
- Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
- Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
- Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
- Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
- Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
About you:
- Experience: 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma. Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
- Skills: Deep expertise in customer journey design, CRM targeting, consent management, and data tagging. Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training. Excellent cross-functional collaboration and change management skills.
- Education: Degree in Marketing, Digital, Business, or related discipline. Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
- Languages: Fluent in English.
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