Avinya Works Innovative Solutions
Website:
avinyaadv.com
Company:
https://www.linkedin.com/company/avinyaworks
Seniority: Mid-Senior level
Industries: Engineering Services
Job details:
SEO & Social Media Executive
Experience: Minimum 2+ Years
Notice Period- 0-30 days
Employment Type: Full Time, Permanent
Department: Marketing / Digital Marketing
Job Highlights
- Minimum 2+ years of experience in SEO, Social Media Marketing, and Digital Marketing.
- Hands-on experience in On-Page, Off-Page, Technical, and Local SEO.
- Proficiency in Google Analytics, Google Search Console, SEMrush, Ahrefs, and keyword research tools.
- Experience in managing social media platforms and digital campaigns.
- Knowledge of Meta Ads, Google Ads, LinkedIn Ads, and content marketing will be an added advantage.
Job Description
We are looking for a creative and result-oriented SEO & Social Media Executive to improve organic traffic, strengthen brand visibility, and support lead generation initiatives. The ideal candidate should possess hands-on experience in SEO, social media management, content marketing, analytics, and digital campaign execution.
Key Responsibilities
Search Engine Optimization (SEO)
- Develop and implement On-Page, Off-Page, Technical, and Local SEO strategies.
- Perform keyword research, competitor analysis, and website audits.
- Optimize website pages, blogs, landing pages, metadata, URL structures, and images.
- Execute backlink building and link-building activities to improve domain authority.
- Monitor website indexing, crawl issues, page speed, and Core Web Vitals.
- Track keyword rankings and organic traffic performance.
- Coordinate with developers to implement technical SEO recommendations.
- Analyze competitors and identify opportunities to improve search visibility.
- Prepare SEO reports and suggest optimization strategies.
Social Media Management
- Manage and grow social media channels including LinkedIn, Instagram, Facebook, YouTube, and X.
- Create and publish engaging posts, reels, videos, stories, and promotional content.
- Develop content calendars and campaign strategies.
- Increase followers, engagement, reach, and brand awareness.
- Monitor audience interactions and maintain online reputation.
- Coordinate with designers for creative content development.
- Analyze campaign performance and optimize content strategies.
Content Marketing & Branding
- Create SEO-friendly blogs, articles, website content, and ad copies.
- Develop content strategies aligned with business objectives.
- Ensure consistency in brand messaging across all platforms.
- Support email marketing and WhatsApp marketing campaigns.
- Assist in brand promotion and online reputation management.
- Create creatives using Canva, Photoshop, or video editing tools.
Analytics & Performance Tracking
- Monitor website traffic, user engagement, conversions, and campaign performance.
- Utilize Google Analytics, Search Console, SEMrush, Ahrefs, and other tools for reporting.
- Generate weekly and monthly performance reports.
- Track KPIs and recommend improvements based on analytics.
- Stay updated with search engine algorithms and digital marketing trends.
Digital Marketing & Lead Generation
- Support Meta Ads, LinkedIn Ads, and Google Ads campaigns.
- Generate quality leads through digital marketing initiatives.
- Coordinate with sales and internal teams for campaign execution.
- Support website updates and digital branding activities.
- Identify new opportunities to improve customer acquisition and engagement.
Required Skill Set
- Minimum 2+ years of experience in SEO and Social Media Marketing.
- Strong understanding of search engine algorithms and ranking factors.
- Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, and SEO tools.
- Familiarity with Meta Ads, Google Ads, and LinkedIn Ads.
- Strong communication, content writing, and analytical skills.
Preferred Candidate Profile
- Any Graduate. Certification in Digital Marketing will be preferred.
- Self-driven and creative individual with excellent communication skills.
- Ability to manage multiple projects and meet deadlines.
Key Skills
SEO, Search Engine Optimization, On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Keyword Research, SEMrush, Ahrefs, Google Analytics, Google Search Console, Social Media Marketing, Content Marketing, Meta Ads, Google Ads, LinkedIn Ads, WordPress, Canva, Lead Generation, Brand Management.
Click on Apply to know more.
