Self-employed
Website:
grahamkandiah.com
Job details:
About the Role
We are looking for a Social Media Associate who can independently own our social media presence — from concept to execution. This role requires someone who can conceptualize content ideas, shoot and edit reels/carousels, manage day-to-day account handling, negotiate and close influencer collaborations, and run performance-driven ads on Instagram. This is a hands-on, high-ownership role suited for someone who thinks like a creator and executes like a marketer.
Key Responsibilities
Content Conceptualization & Creation
- Ideate and conceptualize content for reels, carousels, and photoshoots aligned with brand positioning and content pillars.
- Plan and execute shoots (product, lifestyle, and cooking content) independently.
- Shoot and edit reels and carousels end-to-end, ensuring premium, on-brand visual quality.
- Write captions, hooks, and on-slide copy that align with brand tone and voice
Social Media Management
- Own complete day-to-day handling of all social media accounts (Instagram primarily, and other platforms as needed).
- Maintain and execute the content calendar consistently.
- Monitor engagement, respond to comments/DMs, and manage community interaction.
- Track performance metrics and iterate content strategy based on what's working
Influencer & Collaboration Management
- Identify, reach out to, and negotiate deals with relevant influencers/creators (barter and paid collaborations).
- Manage collaboration terms, deliverables, timelines, and approvals end-to-end.
- Build and maintain relationships with a pipeline of creators aligned with brand aesthetic
Paid Media
- Plan, set up, and run Instagram ad campaigns.
- Monitor ad performance and optimize based on key metrics (reach, engagement, conversions).
- Manage ad budgets efficiently to maximize ROI
Requirements
- 1–3 years of experience in social media management, content creation, or a related role (brand-side or agency experience both welcome).
- Hands-on experience shooting and editing reels/carousels (proficiency in tools like CapCut, Premiere Pro, Canva, or similar).
- Be able to use AI tools efficiently like ChatGPT, Higgsfield, Claude Google Flo etc.
- Strong understanding of Instagram trends, formats, and algorithm behavior.
- Prior experience negotiating and managing influencer collaborations.
- Working knowledge of running and optimizing Instagram ads (Meta Ads Manager).
- Strong sense of visual aesthetics and brand consistency.
- Excellent written communication skills for captions, outreach, and community management.
- Ability to work independently and manage multiple content pipelines simultaneously
Good to Have
- Basic photography/videography skills.
- Experience in the D2C, lifestyle, or cookware/home space.
- Familiarity with content planning tools like Notion
Click on Apply to know more.
