The Scatalyst
Website:
thescatalyst.com
Company:
https://www.linkedin.com/company/thescatalyst
Seniority: Mid-Senior level
Industries: Retail
Job details:
GTM Strategy and Program Manager
The Role
We're looking for a highly skilled and strategic GTM Strategy and Program Manager to join our team. In this pivotal role, you will be responsible for supporting local country teams with the successful launch of new products,. You will serve as the central point of contact, coordinating across multiple marketing and cross-functional teams to ensure our marketing go-to-market strategies are executed flawlessly, on time, and with maximum impact. You will be part of a small team that drives strategic alignment, manages dependencies, and mitigates risks, turning complex cross-functional projects into streamlined, successful GTM launches.
Key Responsibilities
● Strategic Planning: Collaborate with stakeholders to define and document 360 GTM plans
● Reporting: Lead Performance and Results Reporting process, coordinating across functions for inputs.
● Program Management Leadership: Support the end-to-end GTM program management for product launches from initial planning to post-launch analysis.
● Cross-Functional Coordination: Serve as a key POC liaison across a complex cross-functional team to ensure a unified and effective GTM strategy.
● Risk & Dependency Management: Proactively identify potential risks, bottlenecks, and dependencies, and develop mitigation plans and operational systems to keep programs on track.
● Communication: Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.
● Process Improvement: Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.
Skills & Experience Needed:
● Go to Market Strategic thinking: +6 years of experience in go-to-market strategies, ideally in-house. Demonstrated ability to understand business objectives and translate them into actionable GTM plans.
● Program management : Proven ability to manage complex, cross-functional projects from inception to completion. Strong organizational skills, attention to detail
● Data analysis: Strong analytical skills and able to put together analysis across varied data sets
● Narrative building: Skilled at making presentation decks for storytelling
● Mindset: highly proactive approach. Thrives in ambiguity
● Collaboration: Exceptional interpersonal and communication skills. Ability to build strong relationships with teams in diverse cultures and locations, and influence stakeholders without direct authority.
● Tools: Proficiency with project management software (e.g., Asana, Jira, Smartsheet), as well as GTM-related tools and platforms.
GTM Strategy & Strategic Planning,Program / Project Management,Cross-Functional Stakeholder Management
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