Drishti IAS
Website:
drishtiias.com
Company:
https://www.linkedin.com/company/drishti-ias
Seniority: Entry level
Industries: Education Administration Programs
Job details:
Job Purpose
To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.
Primary Job Responsibilities
Centre Marketing Support, Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.
Major KRAs
Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data-driven decision-making.
Specific Knowledge & Skills
Any related field Interest/Experience can apply.
Basic understanding of
marketing activities, promotions, and event execution.
Awareness of
UPSC/State PCS / competitive exam ecosystem is an added advantage.
Ability to
coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
Good
communication and interpersonal skills for student and vendor interaction.
Basic proficiency in
MS Office (Excel, Word, PowerPoint) and exposure to
social media or CRM tools.
Strong
organization, follow-up, and reporting skills.
Ability to
work independently with guidance from regional/head office teams.
Positive attitude, disciplined work ethic, and willingness to learn.
Teamwork, accountability, creativity, and time management.
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