We are seeking a Product Manager to lead the customer lifecycle for a mobile-first short-drama streaming app focused on bite-sized episodic content. This role involves full ownership of the user journey, including acquisition, onboarding, engagement, subscription conversion, and retention.
Key Responsibilities:
- Own key lifecycle metrics including acquisition, activation, engagement, retention, and monetization.
- Drive experiments to optimize onboarding, recommendations, personalization, subscriptions, and churn reduction.
- Collaborate closely with growth, content, data, design, and engineering teams to build scalable growth loops.
Requirements:
- 3 to 8 years of experience in consumer apps, subscription products, OTT/content platforms, or growth-focused product roles.
- Strong ownership and understanding of metrics such as Customer Acquisition Cost (CAC), activation, retention, churn, and Lifetime Value (LTV).
Location: Bengaluru, Karnataka, India
Salary: 25 - 35 LPA
