WaterScience
Website:
waterscience.in
Job details:
Product Manager Commercialization / Downstream
**This is not a software product manager role**
Location: Mahadevapura, Whitefield, Bangalore
Work Mode: On-site · 5 days/week
Experience: 3–6 years
About the Role
We are looking for a Product Manager who will own the commercial success of WaterScience products across their lifecycle.
The role spans both pre-launch and post-launch product management, understanding consumers and identifying opportunities, deciding what products to launch and how to position and price them, building strong go-to-market plans, and continuously improving product performance after launch.
This is a highly cross-functional role working across Product Development, R&D, Sourcing, Category, Marketing, Sales, Retail, E-commerce, and Customer Experience.
Key Responsibilities
1. Product Commercialization & Launch
- Own the commercial readiness and go-to-market plan for new products.
- Define launch objectives, target audience, pricing, positioning, messaging, channels, and launch calendar.
- Coordinate with online, retail and direct sales teams to ensure each channel is ready for launch.
- Work with Marketing and Category teams to create product pages, launch videos, demonstrations, photography, comparison content, sales collateral and other product communication.
- Ensure sales and customer-facing teams understand the product, its target customer, competitive advantages and key selling points.
- Plan structured product launches rather than simply making products available for sale, including appropriate digital, social, PR/LinkedIn and channel communication.
- Track early launch performance and quickly identify issues requiring intervention.
2.Consumer Insights & Product Opportunities
- Regularly talk to consumers, both existing customers and prospective users, to understand their problems, usage behaviour, purchase decisions, unmet needs and feedback on existing products.
- Use customer conversations, reviews, complaints, search trends, market research, channel feedback and competitive intelligence to identify new product opportunities.
- Spend time with sales teams, retail partners, e-commerce/category teams and customer experience teams to understand what customers are asking for and where existing products fall short.
- Benchmark competing products across features, pricing, positioning, reviews, communication and customer experience.
- Convert these insights into clear product opportunities and recommendations.
- Evaluate whether an opportunity is worth pursuing based on customer need, market potential, differentiation, pricing, margins and strategic fit.
3. Product Strategy, Positioning & Pricing
- Define the target customer, use case, value proposition and right-to-win for each product.
- Work with Product Development and R&D teams to translate market and consumer requirements into the right product proposition.
- Develop pricing recommendations based on consumer willingness to pay, competitive benchmarks, product costs, channel economics and target margins.
- Define the positioning of products within the WaterScience portfolio and relative to competitors.
- Ensure that product features are translated into clear and compelling consumer benefits.
4. Product Marketing
- Own marketing for the portfolio in partnership with the Marketing team.
- Develop the core consumer proposition, positioning, messaging and communication hierarchy for each product.
- Identify which product benefits and use cases should be communicated to different customer segments.
- Work with Marketing to develop campaigns and content that improve product awareness, consideration and conversion.
- Continuously test and improve product communication based on consumer response and performance.
- Ensure that product messaging remains relevant as competition, customer expectations and the market evolve.
- The Product Manager is not expected to personally execute every marketing activity, but should be able to identify what needs to be communicated, to whom, and why, and work with the relevant teams to execute it.
5. Product Performance & Lifecycle Management
- Own periodic performance reviews of products across D2C, Amazon, other marketplaces, retail and direct sales.
- Track sales, growth, conversion, pricing, margins, ratings, reviews, returns, complaints and other relevant product KPIs.
- Understand performance at a channel level rather than looking only at overall sales.
- Identify why a product is growing or underperforming and recommend specific interventions.
- Work with Category, Marketing and Sales teams on actions such as pricing changes, promotions, bundles, improved content, channel-specific positioning or campaigns.
- Work with Product Development/R&D when customer feedback indicates that the physical product itself needs improvement.
- Monitor competitor launches, pricing changes and new propositions and assess their impact on the portfolio.
- Recommend when products should be improved, repositioned, extended with new variants or eventually rationalised.
6. Continuous Product Improvement
- Build a structured feedback loop between customers, CX, sales channels, marketing and Product Development.
- Analyse customer reviews and complaints to identify recurring product or communication issues.
- Conduct consumer conversations and research to understand the reasons behind quantitative performance data.
- Prioritise improvements based on customer impact, commercial opportunity and implementation effort.
- Drive improvements across the physical product, packaging, pricing, positioning, content and customer experience.
- Follow improvements through to execution and measure whether they actually improved product performance.
What We're Looking For
- 3–6 years of experience in Product Management, Category Management, Product Marketing or a similar commercial product role.
- Exceptional communication skills, able to articulate product ideas, consumer insights and commercial recommendations clearly across teams.
- Strong attention to detail and aesthetics, with a high bar for how products, packaging, content and communication are presented to consumers.
- Preferably experience with personal care/consumer durables/home improvement, consumer electronics or similar categories.
- Strong understanding of consumers and consumer behaviour, with comfort speaking directly to customers and converting qualitative insights into product decisions.
- Experience in product launches, positioning, pricing and go-to-market strategy.
- Commercially and analytically strong, comfortable working with sales, pricing, margin, conversion and product-performance data.
- Comfortable working across Product Development, R&D, sourcing, marketing, category, sales and CX teams.
- Strong ownership and ability to connect the dots across functions and drive outcomes without waiting for individual tasks to be assigned.
What Success Looks Like
This role should ultimately be able to answer three questions for every product:
- Why did we launch this product?
- How are we going to make it successful?
- How is it performing, why is it performing that way, and what are we going to do next?
Click on Apply to know more.
