Senior SEO Growth Lead (Product & Full-Funnel Track)
Location: Hybrid - Pune
Team: Product
Reports To: Product Lead
Experience: 5–8+ Years (Hands-on B2C E-commerce / Tech)
Domain: Multi-Market Consumer Travel & E-Commerce (India & Middle East)
Why This Role Exists & Where It’s Headed
Most SEO roles put you in a marketing silo throwing recommendations over a wall to developers. Not this one.
In this role, you sit directly inside the Product & Engineering team. You’ll work shoulder-to-shoulder with product managers, designers, and developers on a modern Next.js and Strapi-based tech stack. Your code and template specs won't sit in a slide deck—they will ship directly into production.
The Career Trajectory:
You will own organic growth on Day 1. However, as our growth function scales, this role is structured to expand into owning full B2C performance marketing across Google Ads, Meta, and full-funnel acquisition. We are looking for an ambitious organic leader who wants to grow into a Head of Performance / Full-Funnel Growth Leader.
What You’ll Own
1. Organic Revenue & Strategy
Own end-to-end organic acquisition for our multi-market B2C platform, turning search demand (both traditional SERP and AI-generated) into qualified traffic, orders, and revenue.
Map consumer search intent across high-consideration travel/e-commerce journeys into conversion-focused page templates and internal linking architectures.
2. Product-Integrated Technical SEO
Write crisp, developer-ready user stories and specs to ensure SEO best practices ship natively into our product templates.
Diagnose and resolve technical complexity across indexation, crawl budget, canonicalization, multi-region hreflang setups (targeting markets including AE & IN), XML sitemaps, and Core Web Vitals ($LCP, INP, CLS$).
3. AI Search & Next-Gen Optimization (AEO / GEO)
Go beyond traditional SERPs: optimize site structure, structured data (Schema.org), and content to win AI Overviews (SGE), featured snippets, and generative search citations (ChatGPT, Perplexity, etc.).
4. Measurement & Experimentation
Build a single-source-of-truth organic measurement layer using GA4, Google Search Console, and Looker Studio.
Isolate sub-site performance cleanly across shared multi-market domains.
Design, execute, and evaluate SEO split-tests (template changes, content depth, internal link distribution) to feed directly into the product roadmap.
What Success Looks Like in Your First 90 Days
Audit & Diagnostics: Deliver a comprehensive site audit (index coverage, schema validity, CWV performance, cannibalization, and active crawl issues).
Opportunity Mapping: Produce a prioritized keyword-to-page map targeting high-revenue categories and AEO/GEO quick wins.
Source of Truth Dashboard: Stand up clean, funnel-attributed GSC + GA4 reporting that isolates regional performance.
Product Roadmap Integration: Prioritize and ship the top technical SEO fixes in partnership with Product and Engineering.
What We’re Looking For
5–8 years of hands-on B2C e-commerce, marketplace, or travel SEO experience. Recent, in-the-trenches execution is weighted far above raw tenure.
Product Workflow Fluency: You speak developer language. You know how to write technical tickets, read Lighthouse/WebPageTest reports, participate in sprint rituals, and validate staging deployments.
Technical & Multi-Market Expertise: Proven experience handling complex, multi-country/multilingual websites (experience in AE/MENA and IN regions is a huge plus).
Analytics & Attribution Mastery: Deep experience in GA4, GSC, and Looker Studio—capable of building custom funnels and attributing organic performance down to bottom-line conversions.
AI-First Workflow: You actively leverage AI tools for SERP clustering, log file analysis, and content workflows, backed by strong editorial judgment.
Performance Marketing Readiness: A solid foundational understanding of paid search (Google Ads) and paid social (Meta), with the ambition to scale into managing those budgets over time.
Tooling Proficiency: Deep familiarity with Screaming Frog, Ahrefs, Semrush, and Google Trends. (Bonus: You’ll help select and stand up our next-gen SEO software stack).
Nice-to-Haves
Background in high-volume, high-consideration B2C verticals (Travel, Marketplaces, Consumer Tech, Retail).
Direct experience running paid acquisition (Google Search, Meta Ads).
Light frontend literacy (HTML/CSS/JS) to debug client-side rendering issues on the fly.
Basic SQL knowledge for querying raw analytics databases.
How Success Is Measured
| Dimension | Primary Metrics |
|---|
| Business Impact | Organic contribution to completed orders, bookings, and revenue. |
| Search Visibility | Clicks, impressions, average position, CTR, and AI Overview citations for key commercial queries. |
| Technical Health | Indexation coverage rates, schema validity scores, zero active crawl errors, and Core Web Vitals pass rates. |
