Disney Star
Website:
jiostar.com
Job details:
About the Team:
The Star Plus team is at the forefront of Indian entertainment, shaping stories that reach millions of homes and define mainstream storytelling in the country. As one of the most iconic Hindi GECs, the team blends scale with creativity, constantly pushing boundaries to deliver culturally resonant, emotionally powerful, and commercially successful content. Driven by a deep understanding of audiences and a passion for storytelling, the team operates in a fast-paced, high-energy environment where ideas are transformed into impact at scale. Collaboration across creative, marketing, and business functions is central to how we work, as we strive to build compelling narratives and unforgettable viewing experiences. Ambitious, agile, and future-focused, the Star Plus team is not just creating content- it is shaping culture and setting the agenda for the industry.
About the Role:
The incumbent will lead the creative vision, communication strategy, and branding for the Star Plus driving impactful storytelling across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent, and aligned with the brand identity. Operating in a fast-paced, high-energy environment, the incumbent will lead a team of creative professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall.
Key Responsibilities:
- Define and drive the overall creative direction and brand communication strategy for the channel
- Oversee the creation of on-air promos that effectively highlight show concepts, characters, and key narratives
- Lead the development and execution of day-to-day communication including brand campaigns, launches, programming initiatives, and channel packaging
- Plan and manage the annual on-air promotional calendar aligned with programming and business priorities
- Lead, inspire, and manage a team of promo producers, editors, copywriters, and motion graphic artists to deliver high-quality campaigns from concept to execution
- Ensure all creative output maintains high production standards, adheres to brand guidelines, and is delivered within timelines and budgets
- Collaborate cross-functionally with Marketing, Programming, Ad Sales, Brand Solutions, and PRS teams to deliver integrated and impactful campaigns
- Deliver promotional assets for brand partnerships, sponsorships, and non-traditional revenue opportunities
- Monitor and analyze campaign effectiveness, incorporating insights to continuously improve creative output
- Drive innovation in storytelling formats, promo styles, and audience engagement techniques
- Ensure alignment between on-air promotions and overall brand positioning
- Stay updated on industry trends, audience preferences, and competitive content strategies
Performance Measures:
- Achievement of reach and viewership targets for shows and campaigns
- Effectiveness and impact of promotional campaigns (engagement, recall, ratings uplift)
- Consistency and quality of creative output across all communication touchpoints
- Timely delivery of campaigns within approved budgets
- Success of cross-functional collaboration and campaign execution
- Contribution to revenue through branded content and partnerships
- Innovation and originality in creative executions
- Team productivity, engagement, and retention
Qualifications, Knowledge & Skills:
- Postgraduate degree (P.G.) in Film & TV Production or a related field
- 17-20 years of experience in executing large-scale promotional campaigns and leading creative teams
- Proven experience in media, broadcasting, or creative agencies, preferably within the television industry
- Strong storytelling ability with excellent writing and scripting skills
- Highly creative with a strong imagination and ability to translate ideas into compelling on-air narratives
- Deep understanding of consumer behavior and audience preferences
- Effective stakeholder management and cross-functional collaboration skills
- Strong decision-making and problem-solving capabilities in high-pressure environments
Personal Attributes:
- Inspirational leader with the ability to motivate and guide creative teams
- High energy, assertive, and driven to achieve excellence
- Ability to perform under pressure and manage tight deadlines effectively
- Agile and adaptable in a fast-paced, dynamic environment
- Strong collaborative mindset and team orientation
- Confident communicator with strong interpersonal presence
- High level of ownership, accountability, and resilience
- Passionate about content, entertainment, and audience engagement
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
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