Wildcraft India
Website:
wildcraft.com
Job details:
Company Description Wildcraft India is the country’s first and largest homegrown outdoor brand, focused on inspiring and enabling exploration in everyday life. The company designs and manufactures travel gear, apparel, and footwear that equip people for both expected and unexpected conditions. With a mission to rekindle the explorer in each individual, Wildcraft emphasizes durability, functionality, and comfort across its product lines. The brand is known for creating head-to-toe solutions that support active lifestyles and outdoor experiences. Wildcraft encourages curious, purpose-driven professionals to join its journey and help more people get “Ready For Anything.”
Role Description The Trade Manager is a full-time, on-site role based in Bengaluru, responsible for driving trade initiatives across retail and distribution channels. This role oversees trade marketing plans, manages relationships with key channel partners, and ensures effective execution of in-store promotions and visual merchandising. The Trade Manager monitors sales performance, analyzes channel data, and recommends actions to optimize product availability, shelf presence, and profitability. Day-to-day responsibilities include coordinating with sales, marketing, and supply chain teams to align trade strategies, tracking budgets and returns on trade investments, and supporting new product launches at the point of sale. The role also involves regular market visits to understand consumer behavior, competitor activity, and retailer feedback, translating these insights into practical trade plans.
Qualifications
- Strong trade marketing and channel management skills, including experience with retail, distribution, and in-store activation.
- Proficiency in sales analysis, demand planning, and data-driven decision-making using spreadsheets and reporting tools.
- Ability to collaborate effectively with cross-functional teams such as sales, marketing, merchandising, and supply chain.
- Excellent communication, negotiation, and relationship-building skills with internal stakeholders and external partners.
- Experience in consumer goods, apparel, footwear, or outdoor lifestyle brands is highly beneficial.
- Bachelor’s degree in Business, Marketing, Retail Management, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Proven ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with attention to detail.
- Comfort with regular field visits, market audits, and store-level interactions to gather insights and ensure execution quality.
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