About the role:
This isn't a role for a general digital marketer. We're looking for someone who has lived and breathed Meta and Amazon Ads, managed significant advertising budgets, and understands how to scale D2C brands through data-driven performance marketing.
If optimizing campaigns, experimenting with new growth strategies, and managing large-scale advertising budgets excites you, we'd love to hear from you.
What You'll Do
You'll own the end-to-end performance marketing strategy across Meta and Amazon, driving customer acquisition, revenue growth, and profitability while working closely with the founders and cross-functional teams.
Your responsibilities will include:
- Plan, execute, and optimize high-performing advertising campaigns across Meta (Facebook & Instagram) and Amazon Ads.
- Independently manage monthly advertising budgets exceeding ₹1 Crore, ensuring efficient allocation and maximum return on investment.
- Continuously monitor campaign performance and optimize key metrics such as ROAS, CAC, CTR, CPC, CPM, CVR, and customer lifetime value.
- Build audience strategies, execute A/B tests, and identify opportunities to scale campaigns profitably.
- Develop full-funnel acquisition strategies across prospecting, retargeting, and customer retention.
- Collaborate with creative, content, and design teams to develop high-converting ad creatives and landing page strategies.
- Analyze campaign data, prepare performance reports, and present actionable insights to leadership.
- Stay ahead of platform updates, advertising trends, attribution models, and emerging best practices across Meta and Amazon.
What We're Looking For
- 4+ years of hands-on experience managing Meta and Amazon Ads for D2C or e-commerce brands.
- Proven experience independently managing monthly advertising budgets of ₹1 Crore or more.
- Strong understanding of performance marketing metrics including ROAS, CAC, LTV, CTR, CPM, CPC, attribution, and conversion optimization.
- Experience scaling campaigns while maintaining profitability and improving customer acquisition efficiency.
- Strong analytical mindset with the ability to interpret large datasets and make data-backed decisions.
- Excellent communication and stakeholder management skills, with the ability to work closely with founders and business teams.
Preferred
- Experience working with Beauty, Cosmetics, Skincare, Personal Care, FMCG, Lifestyle, or Consumer Brands.
- Familiarity with Google Analytics 4 (GA4), Meta Events Manager, Amazon Advertising Console, Shopify analytics, and performance reporting dashboards.
- Experience working in fast-growing D2C environments is highly preferred.