About the Role
We are seeking a dynamic and commercially driven sales professional to expand market presence for premium fresh produce and specialty coffee products. The role focuses on building relationships with high-value customers, including premium retailers, specialty food businesses, hospitality partners, chefs, and specialty coffee buyers.
The ideal candidate will be responsible for driving sales growth, developing new business opportunities, managing key accounts, and ensuring the successful movement of highly perishable products through an efficient farm-to-customer supply chain.
Key Responsibilities
Sales & Business Development
Identify, acquire, and develop new B2B customers within premium retail, hospitality, specialty food, and coffee sectors.
Build and manage long-term relationships with key accounts and strategic buyers.
Conduct product presentations, tasting sessions, and customer meetings to showcase product quality, traceability, and unique origin characteristics.
Negotiate commercial agreements and achieve revenue and profitability targets.
Fresh Produce & Specialty Coffee Sales
Manage sales of premium fresh produce and specialty coffee portfolios.
Coordinate product sampling, customer trials, and commercial conversions.
Work closely with buyers to understand demand patterns and secure repeat business.
Maintain premium pricing while strengthening brand positioning in the market.
Supply Chain & Commercial Coordination
Collaborate with production, operations, and logistics teams to align harvest forecasts with customer demand.
Support efficient order fulfillment and cold-chain management for highly perishable products.
Monitor delivery timelines and ensure product quality standards are maintained throughout the supply chain.
Market Development & Customer Engagement
Identify emerging market opportunities and customer segments.
Conduct market research, retail audits, and competitor analysis.
Educate customers about product quality, sustainability practices, and origin stories to create stronger brand preference.
Represent the company at industry events, trade shows, and customer engagements when required.
Sales Planning & Reporting
Maintain accurate sales pipelines and customer records using CRM tools.
Prepare sales forecasts and demand projections.
Track business performance against revenue, margin, and customer acquisition targets.
Generate regular reports and actionable market insights for management.
Key Performance Indicators (KPIs)
Achievement of sales revenue and profitability targets.
Number of new customer accounts acquired and activated.
Customer retention and account growth.
Premium price realization across product categories.
On-time order fulfillment and delivery performance.
Accuracy of sales forecasting and pipeline management.
Skills & Competencies
Strong understanding of B2B sales processes and customer relationship management.
Experience working with perishable products, cold-chain logistics, or food supply chains is preferred.
Excellent negotiation, presentation, and communication skills.
Ability to interpret sales data and develop actionable business insights.
Proficiency in CRM platforms and sales reporting tools.
Personal Attributes
Entrepreneurial mindset with strong commercial acumen.
Self-motivated and results-oriented.
Comfortable working in a fast-paced and seasonal business environment.
Passion for premium agricultural products, sustainability, and customer experience.
Willingness to travel for business development and account management activities.