Park & Fifth
Website:
parkandfifthco.com
Job details:
Sr. Specialist, Partnerships & Influencer Marketing - Vancouver
About Park & Fifth
Founded in 2016 in Vancouver, B.C., Park & Fifth is a proudly female-founded, B Corp™ Certified wedding brand that’s rewriting the rules of wedding fashion for the modern bride, bridesmaid, and guests. Merging classic femininity with contemporary silhouettes, Park & Fifth is the go-to brand for premium-quality dresses that are as beautiful as they are re-wearable. From the iconic Un-Bridesmaid Collection to bridal staples in The White Collection and occasion wear in Social Occasions, Park & Fifth designs every piece with attention to detail, ensuring women feel confident and celebrated.
About The Role
We’re looking for a Sr. Specialist, Partnerships & Influencer Marketing to build and grow the relationships, programs and experiences that put Park & Fifth in front of the right people.
This role sits at the intersection of influencer marketing, affiliate, PR and events, with ownership across the full lifecycle: supporting in developing strategy, identifying opportunities, building relationships, managing programs, executing campaigns and measuring impact.
You’ll be responsible for growing our network of creators, partners, media and community connections while finding smart, creative and relevant ways to bring the Park & Fifth brand to life. You’ll have a high level of autonomy and will be expected to bring ideas to the table, identify opportunities proactively and turn them into meaningful brand and business results.
What You’ll Own
Influencer & Creator Partnerships
- Support in the development and execute an influencer and creator partnership strategy aligned with brand and business objectives.
- Identify, research and build relationships with creators who are aligned with the Park & Fifth brand.
- Lead end-to-end influencer partnerships, from outreach and negotiation and contracts through briefing, execution, content delivery and reporting.
- Develop creative partnership concepts that feel authentic to both the creator and the brand.
- Manage gifting and seeding programs, including product selection, outreach and tracking.
- Build an ongoing roster of strategic creator relationships rather than relying solely on one-off collaborations.
- Monitor creator and cultural trends to identify emerging partnership opportunities.
Affiliate Program
- Own the day-to-day management and growth of the affiliate program.
- Recruit, onboard and nurture affiliate partners.
- Develop initiatives to increase affiliate participation, revenue and engagement.
- Manage affiliate communications, promotions, product opportunities and campaign moments.
- Monitor performance and identify opportunities to improve program effectiveness.
- Partner with Performance Marketing and eCommerce to ensure affiliate activity supports broader commercial objectives.
Events & Brand Experiences
- Develop and execute events, activations and brand experiences that build awareness, community and customer connection.
- Manage event planning from concept through execution, including timelines, partners, vendors, guest lists, product and logistics.
- Identify opportunities for strategic event partnerships and collaborations.
- Support retail, community and cultural events where relevant.
- Find creative ways to make Park & Fifth experiences feel distinctive, thoughtful and on-brand.
PR & Earned Media
- Support and execute Park & Fifth’s PR strategy across brand, product, founder, sustainability and business storytelling.
- Build and maintain relationships with relevant editors, journalists, stylists and media contacts.
- Identify proactive opportunities for product placement, editorial coverage, founder features and brand storytelling.
- Coordinate press samples, product pulls, requests and gifting.
- Develop press materials, pitches and communications in partnership with the broader Marketing team.
- Track earned media coverage and report on reach, quality and business impact.
Cross-Functional Collaboration
- Partner closely with Brand, Social, Performance Marketing, eCommerce and Creative to ensure partnerships and activations are integrated into the broader marketing strategy.
- Collaborate with Design and Creative teams on campaign concepts, briefs and assets.
- Work with eCommerce and Performance Marketing to connect partnership activity to measurable commercial outcomes.
- Support broader brand campaigns and launches with relevant creator, PR, affiliate and event opportunities.
Measurement & Reporting
- Maintain reporting across influencer, affiliate, PR and event activity.
- Track key metrics including reach, engagement, content performance, referral traffic, affiliate revenue, earned media and campaign ROI.
- Use performance data and learnings to continuously improve partnership strategy.
- Communicate results, insights and recommendations to Marketing leadership.
What We’re Looking For
- 3+ years of experience in influencer marketing, partnerships, PR, affiliate or a related brand marketing discipline.
- Experience managing partnerships from strategy through execution.
- Strong relationship-building skills and the ability to develop genuine, long-term connections with creators, media and partners.
- Strong project management skills with the ability to manage multiple initiatives, timelines and stakeholders simultaneously.
- Commercially minded, with an understanding of how brand-building activities can translate into measurable business impact.
- Excellent communication, negotiation and organizational skills.
- Strong understanding of social platforms, creator culture and the evolving influencer landscape.
- Comfortable working independently and taking ownership in a fast-moving environment.
- A strong eye for brand, culture and creative.
- Experience in fashion, beauty, weddings, lifestyle, retail or DTC is an asset.
P&F Benefits
- Compensation - $60,000 - $80,000 (depending on experience levels)
- Annual performance bonus
- Health and dental benefits including Health Spending Account with Equitable Life
- Paid vacation allowance
- Annual dress allowance and employee discount
- Location: Onsite at HQ in Vancouver, BC with 1 work from home day per week.
To apply please email careers@parkandfifthco.com with your resume.
We can’t wait to meet you!
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