Dizz2Bizz Solutions
Website:
dizz2bizz.com
Job details:
Company Description Dizz2Bizz Solutions is an integrated digital marketing agency focused on building scalable, efficient campaigns that deliver measurable results for clients across industries. The team combines data-driven strategies with creative execution to improve online visibility, lead generation, and revenue growth. Using modern marketing tools and analytics, the agency designs performance-centric solutions tailored to client goals. Dizz2Bizz Solutions offers a collaborative environment where specialists can experiment, optimize, and contribute directly to campaign success.
Role Description The Senior Search Engine Marketing Specialist is a full-time, on-site role based in Chandigarh. We are seeking an innovative, forward-thinking SEO, AEO, and GEO Specialist to lead our organic discoverability strategy. In this role, you will bridge the gap between traditional search engine optimization and the rapidly evolving world of AI-driven platforms. You will be responsible for ensuring our brand is highly visible not only on standard search engine results pages (SERPs) but also within voice search assistants, answer engines, and generative AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Key Responsibilities
1. Traditional SEO (Search Engine Optimization)
- Keyword & Intent Research: Identify high-value search terms and decode user intent.
- Technical Optimization: Audit and resolve issues related to site speed, indexing, and architecture.
- On-Page Strategy: Optimize copy, headings, and internal linking to maximize organic rankings.
- Link & Authority Building: Develop clean off-page tactics to increase core domain authority.
2. AEO & GEO (Answer & Generative Engine Optimization)
- AI Discovery Optimization: Tailor content to be crawled, understood, and cited by major LLMs.
- Entity-Based SEO: Build robust brand entity networks to ensure accurate recognition by AI knowledge graphs.
- Snippet & Voice Strategy: Format copy to win featured snippets, zero-click queries, and voice search results.
- Citation Management: Monitor and influence external digital footprints to increase brand mentions in AI summaries.
3. Content & Technical Synergy
- Advanced Schema Deployment: Build, test, and maintain structured data (Schema.org) for deep machine readability.
- Content Briefing: Partner with copywriters to build high-quality, authoritative content utilizing E-E-A-T principles.
- AI/SEO Tool Integration: Leverage automation and AI tools to scale content gap analysis and technical audits.
4. Analytics & Performance Tracking
- Reporting: Monitor traditional organic traffic alongside modern AI share-of-voice metrics.
- Dashboard Management: Maintain GA4, Google Search Console, and next-generation AI citation trackers.
- Actionable Insights: Translate complex data sets into clear executive summaries and growth strategies.
Requirements & Qualifications
- Experience: 3–5 years of dedicated SEO experience, with a minimum of 1 year actively working on AEO/GEO strategies.
- Traditional Toolset: Mastery of Ahrefs, SEMrush, Google Analytics 4, Google Search Console, and Screaming Frog.
- AI & Next-Gen Toolset: Hands-on experience using LLMs, Perplexity, or specialized AI-visibility tracking platforms.
- Technical Literacy: Deep understanding of HTML, CSS, structured data formats (JSON-LD), and how LLMs process data.
- Strategic Mindset: Proven track record of adapting to major search engine algorithm updates and emerging digital trends.
- Learning ability: Being an AI powered performance marketing agency, we seek candidates who are open to testing new strategies using AI tools to improve productivity and efficiency and adapt to the changing world of marketing
Qualifications
- Strong foundation in Marketing and Digital Marketing, with experience driving performance-focused campaigns.
- Proficiency in Keyword Research and managing Search Campaigns across major search platforms.
- Hands-on experience with Web Analytics tools (e.g., Google Analytics) to track, interpret, and optimize campaign performance.
- Ability to analyze data, draw actionable insights, and present findings clearly to stakeholders and clients.
- Excellent written and verbal communication skills, with strong attention to detail and accuracy.
- Ability to work collaboratively in a fast-paced agency environment and manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications (e.g., Google Ads, Google Analytics) are a plus.
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