Blue Croc
Website:
bluecroc.in
Job details:
Company Description Blue Croc is a marketing agency that helps a wide range of brands—from heritage and luxury to niche and service brands—enhance their market presence. The team is composed of highly passionate and experienced professionals who build brands using modern technology-driven campaigns combined with proven traditional marketing strategies. Blue Croc delivers customized, performance-focused marketing solutions designed to achieve measurable results. Services span digital marketing, advertising, website development, and brand consultancy, enabling clients to grow both their online and offline business footprint.
Role Description This is a full-time, on-site role based in Chennai for a Google Ads Specialist with a maximum of 1 year of experience. The specialist will support the planning, creation, and optimization of Google Ads campaigns across search, display, and other relevant formats. Day-to-day responsibilities include keyword research, ad copy creation, basic landing page coordination, bid and budget adjustments, and monitoring campaign performance using analytics tools. The role also involves preparing performance reports, identifying improvement opportunities, and collaborating with the wider marketing team to align campaigns with client goals. The position is suited for early-career professionals seeking hands-on experience in performance marketing within a fast-paced agency environment.
Qualifications
- Foundational Google Ads skills, including keyword research, ad setup, and basic campaign optimization.
- Understanding of digital marketing concepts such as PPC, CTR, conversion tracking, and audience targeting.
- Ability to analyze campaign data using tools like Google Analytics or similar reporting platforms.
- Strong written and verbal communication skills for creating clear ad copy and client-ready reports.
- Attention to detail, time management, and the ability to work collaboratively in an on-site team environment.
- Up to 1 year of experience in Google Ads or paid search; agency internship or project experience is an advantage.
- Relevant coursework or certification in digital marketing or Google Ads is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is beneficial but not mandatory.
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