On Direct Marketing Services
Website:
ondirect.in
Job details:
Company Description On Direct Marketing Services is a growth-focused marketing organization specializing in data-driven demand generation and customer acquisition. The company partners with clients across industries to design and execute integrated campaigns that increase pipeline, revenue, and brand visibility. Using a mix of digital, direct, and performance marketing tactics, On Direct Marketing Services helps organizations reach targeted audiences with measurable results. Team members collaborate in a fast-paced environment that values analytical thinking, creativity, and continuous improvement. The company offers opportunities to work closely with clients, experiment with new marketing approaches, and build expertise in modern demand generation practices.
Role Description The Sr. Demand Generation Executive is a full-time, on-site role based in the Pune Division, responsible for planning and executing campaigns that drive qualified leads and pipeline growth. Day-to-day responsibilities include designing and managing multi-channel campaigns, optimizing lead funnels, and coordinating closely with sales and marketing teams to align targets and messaging. The role involves creating campaign plans, monitoring performance metrics, analyzing results, and implementing improvements to enhance conversion rates and return on investment. The Sr. Demand Generation Executive will also manage marketing databases, segment audiences, and oversee nurturing programs to support long-term customer engagement. Collaboration, reporting, and regular communication with internal stakeholders and clients are core parts of this role.
Qualifications
- Strong experience in demand generation, lead nurturing, and pipeline development within B2B or high-growth environments.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools for campaign setup, tracking, and optimization.
- Solid understanding of digital marketing channels such as email, paid media, social media, webinars, and events.
- Ability to interpret data, build reports, and use insights to refine targeting, messaging, and campaign strategy.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across sales, marketing, and operations teams.
- Demonstrated project management skills, including planning, prioritization, and meeting deadlines in a fast-paced environment.
- Experience mentoring or guiding junior team members and contributing to process improvements.
- Bachelor’s degree, Communications, or a related field; advanced certifications in digital marketing or marketing automation are an advantage.
- Comfort working on-site in the Pune Division and engaging with clients and stakeholders in person.
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