Company Description
Lead Crafters SalesTech Solutions, established in 2015, is an Information Technology Enabled Services organization specializing in B2B lead generation, demand generation, and white paper/content syndication across global markets. We help clients generate qualified business opportunities through targeted, data-driven campaigns and effective multi-channel outreach.
Role Description
We are looking for a Demand Generation Executive to join our Pune team. The role will be responsible for executing B2B demand generation campaigns, identifying and qualifying prospects, and consistently delivering high-quality leads in line with campaign and client targets.
Key Responsibilities / KRAs
* Execute lead generation and demand generation campaigns through telemarketing, and content syndication.
* Conduct market research and build targeted prospect/account lists based on campaign requirements.
* Identify, connect with, and qualify key decision-makers and relevant business prospects.
* Achieve assigned daily/weekly/monthly lead and BANT/ MQL/SQL target as per campaign requirements.
* Maintain required lead quality, accuracy, and conversion benchmarks.
* Manage and update prospect information accurately in CRM and campaign tracking tools.
* Adherence to campaign SLAs and client requirements
* Contribute ideas to improve campaign performance and overall lead generation processes.
Key Performance Indicators (KPIs)
* BANT Lead / MQL / SQL Target Achievement
* Lead Quality & Qualification Rate
* Conversion / Response Rate
* Target Account & Decision-Maker Coverage
* Campaign Productivity & Revenue Contribution
*Client / Campaign Requirement Compliance
Qualifications
* 1+ year of experience in B2B lead generation, demand generation or inside sales
* Strong skills in prospecting, market research, lead qualification, and conversion
* Working knowledge of CRM and lead management tools
* Good verbal and written communication skills.
* Understanding of email marketing, content syndication, and digital lead generation.
* Target-oriented, organized, and comfortable working in a fast-paced, performance-driven environment.