Key Requirement:
Product Positioning & Narrative
● Articulate product vision, value proposition, and roadmap clearly
● Create and circulate product marketing materials across teams
● Translate product features into customer-centric benefits and use cases
Website as a Lead Engine
● Own the website end-to-end as a conversion asset
● Optimize landing pages, CTAs, and user journeys
● Improve inbound sign-ups, demo requests, and engagement
SEO & Organic Growth
● Build and execute SEO strategy targeting high-intent keywords
● Drive organic traffic from relevant buyer personas
● Partner with content teams to scale SEO-led growth
Self-Serve Conversion Funnel
● Own freemium / trial-to-paid conversion journeys
● Identify friction points in user onboarding and upgrade flows
● Improve product-led growth (PLG) and reduce dependency on sales
Product Analytics & Experimentation
● Run A/B tests across website and in-product experiences
● Analyze user behavior, funnel drop-offs, and engagement metrics
● Continuously optimize conversion rates and feature adoption