Tech Bay Leaf
Website:
techbayleaf.com
Job details:
Company: Tech Bay Leaf LLC
Position: Go-to-Market (GTM) Specialist
Location: Prabhadevi, Mumbai
Work Mode: Work From Office
Employment Type: Full Time
Experience: Minimum 5-7 Years
Key Responsibilities
1. Develop and execute end-to-end Go-to-Market strategies based on business objectives, target audiences, market trends, and competitive landscape.
2. Conduct detailed market research, competitor analysis, customer research, and audience analysis.
3. Define target markets, customer segments, buyer personas, positioning, messaging, and value propositions.
4. Develop integrated digital marketing strategies across Google Ads, Meta Ads, and LinkedIn Ads.
5. Plan, execute, monitor, and optimize paid advertising campaigns across multiple platforms.
6. Develop campaign objectives, media plans, budgets, audience strategies, messaging, and KPIs.
7. Work closely with creative and content teams to develop ad creatives, copy, landing pages, and campaign assets.
8. Collaborate with sales and business development teams to ensure marketing campaigns generate relevant and qualified leads.
9. Develop strategies for lead generation, customer acquisition, remarketing, retargeting, and conversion optimization.
10. Monitor campaign performance and optimize campaigns based on data and business objectives.
11. Analyse key performance metrics including CPL, CPA, CTR, CPC, conversion rates, ROAS, CAC, and overall campaign ROI.
12. Identify new market opportunities, customer segments, acquisition channels, and growth opportunities.
13. Create detailed campaign reports, dashboards, presentations, and performance insights for management and clients.
14. Translate campaign data and market insights into actionable recommendations.
Required Skills & Qualifications
* Minimum 5-7 years of relevant experience in Go-to-Market, Digital Marketing, Performance Marketing, Growth Marketing, Product Marketing, or a similar role.
* Strong hands-on experience with:
* Google Ads
* Meta Ads
* LinkedIn Ads
* Strong understanding of paid media strategy, lead generation, conversion funnels, audience targeting, and campaign optimization.
* Strong understanding of B2B and B2C marketing strategies.
* Experience in developing and executing end-to-end marketing and GTM strategies.
* Strong analytical skills with the ability to interpret campaign and business data.
* Excellent understanding of marketing KPIs and performance metrics.
* Strong communication, presentation, and stakeholder management skills.
* Ability to work closely with creative and performance teams and provide clear strategic direction.
* Strong project management and organizational skills.
* Proficiency in Google Analytics, Google Sheets/Excel, and PowerPoint/Google Slides.
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