91HR
Website:
91hr.in
Job details:
THIS ROLE REQUIRES A STRONG COMMERCIAL PROPERTY BACKGROUND. APPLY ONLY IF YOU FIT IN THIS
Role Mandate
• Own CP-sourced lead and visit generation.
• Develop a focused network of productive brokers, commercial consultants, wealth / investor connectors and local business networks rather
than a large inactive database.
Key Responsibilities
• Map, onboard, segment and activate CPs relevant to Grade-A commercial office buyers and investors.
• Create weekly CP activation plans: meetings, project presentations, broker events, site previews, micro-market outreach and reactivation.
• Build relationships with commercial brokers, investment advisors, local business associations, industrial / SME networks and HNI
connectors.
• Ensure CPs understand product positioning, inventory, price band, investment case, payment plan and key objections.
• Track CP-level funnel: active CPs, leads, qualified leads, visits, negotiations, bookings, value and conversion.
• Coordinate with Closing Head for CP-led site visits and deal progression; prevent lead ownership disputes.
• Identify top-performing CPs and create structured engagement / recognition plans within approved company policies.
• Provide competitor intelligence, buyer feedback and market pricing insights to Site Head and Marketing.
Commercial Grade-A Readiness – Must Have
• Strong and active Pune CP network with evidence of actual productivity, not merely contact counts.
• Commercial office / retail / investor-sales exposure preferred; must understand how the commercial buyer differs from a residential end
user.
• Able to pitch yield, appreciation, tenant / leasing potential and location economics to CPs.
• Strong field orientation; should spend meaningful time in the market, not only at site.
Key Performance Indicators
• Active productive CP count
• CP-sourced qualified leads and visits
• CP visit-to-booking conversion
• Bookings / revenue from CP channel
• Productivity per active CP
• New strategic CP relationships
• CP reactivation rate
• Source attribution accuracy
Candidate Profile
• Networked, energetic and persuasive.
• Strong relationship builder with disciplined follow-up.
• Comfortable leading a small field team and personally opening doors.
• Commercially mature and able to protect pricing / brand positioning.
Knockout / Avoid Profiles
• Candidate with only residential broker networks and no ability to upgrade the conversation.
• High activity but low conversion sourcing profile.
• Overdependence on incentives / schemes as the only CP activation lever.
• CRM and lead-registration discipline.
PCMC market knowledge needed
Click on Apply to know more.