CredFlow
Website:
credflow.in
Job details:
Location: Delhi NCR Experience: 8–15 years
Function: Business / Sales / Distribution
Reporting to: Founder / CEO
About Credflow
Credflow is building a full-stack financial operating system for Indian SMEs, combining technology, data and financial services to help businesses manage and grow their cash flows.
We are now entering the Solar Energy ecosystem, with the ambition of building a large-scale B2B solar components distribution business.
Our initial and primary focus will be solar panels, serving solar EPC companies, installers, distributors and other institutional buyers across India.
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The Role
We are looking for a Head of Solar Panel Business who will build and scale our solar panel distribution business from the ground up.
This is a high-ownership, entrepreneurial role. You will be responsible for building the business across:
Manufacturer Relationships → Procurement → EPC Acquisition → Sales → Distribution → Collections → P&L
You will effectively operate as the business head / entrepreneur for the Solar vertical, with ownership of revenue, margins, customers, team and overall business growth.
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KEY RESPONSIBILITIES
1. BUILD THE SOLAR PANEL DISTRIBUTION BUSINESS
- Build a high-growth B2B business focused primarily on solar panel sales.
- Develop a deep understanding of the Indian solar panel market.
- Identify the right panel brands, manufacturers and product categories.
- Build strong relationships with leading solar panel manufacturers.
- Negotiate pricing, margins, volume discounts, rebates and commercial terms.
- Develop a competitive product and pricing strategy.
- Build a scalable distribution model across key solar markets in India.
- Identify opportunities for geographic and customer-segment expansion.
- Build repeat purchase and long-term relationships with customers.
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2. BUILD THE EPC & INSTALLER NETWORK
The primary customer base will be solar EPC companies and installers.
You will be responsible for building a large and high-quality customer network.
Key responsibilities:
- Identify and acquire solar EPC companies across India.
- Build relationships with EPC founders, procurement heads and decision-makers.
- Understand their monthly panel requirements.
- Build a pipeline of high-volume EPC customers.
- Develop key-account relationships with large EPCs.
- Create a repeat-order engine.
- Increase share of wallet among existing customers.
- Build referral and channel networks.
- Develop long-term strategic partnerships with high-quality EPCs.
The objective is not simply to acquire customers, but to become their preferred source for solar panels.
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3. OWN REVENUE AND P&L
You will have end-to-end ownership of the economics of the business.
Revenue
- Monthly panel sales
- Annual GMV / revenue
- Number of active customers
- Average order value
- Repeat purchase revenue
Gross Margin
- Product margins
- Manufacturer rebates
- Volume incentives
- Customer-level profitability
Growth
- New EPCs acquired
- Active EPCs
- Repeat customers
- Monthly order volume
- Geographic expansion
Working Capital
- Inventory turns
- Receivable days
- Payable days
- Collection efficiency
- Working-capital utilization
The expectation is to build a high-growth business while maintaining strong unit economics and cash discipline.
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4. BUILD THE GO-TO-MARKET ENGINE
Develop and execute the strategy for acquiring solar customers at scale.
This includes:
- Defining the Ideal Customer Profile.
- Identifying the highest-potential solar markets in India.
- Building a city/state expansion strategy.
- Developing an EPC acquisition playbook.
- Building sales teams across key markets.
- Designing sales incentives and targets.
- Developing channel and referral partnerships.
- Creating a CRM-driven sales pipeline.
- Establishing processes for lead generation, conversion and repeat purchases.
- Building a strong account-management function for large EPC customers.
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5. BUILD MANUFACTURER & SUPPLIER RELATIONSHIPS
Develop strategic relationships with solar panel manufacturers and suppliers.
Responsibilities include:
- Identifying high-quality manufacturers.
- Negotiating competitive procurement prices.
- Securing volume-based discounts.
- Negotiating credit terms.
- Building supply commitments.
- Managing product availability.
- Ensuring consistent quality and delivery.
- Evaluating new manufacturers and panel technologies.
- Building strategic partnerships with key suppliers.
The goal is to create a structural procurement advantage as CredFlow's volumes scale.
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6. PRODUCT & MARKET STRATEGY
Own the commercial strategy for the solar panel portfolio.
This includes:
- Identifying the right panel technologies and specifications.
- Understanding market demand by customer segment.
- Tracking competitor pricing.
- Monitoring changes in module technology and efficiency.
- Understanding government policies and industry developments.
- Deciding which products and brands to stock.
- Creating differentiated pricing propositions for different customer segments.
You should have a strong understanding of TOPCon, Mono PERC, bifacial modules, wattage classes and other relevant solar technologies, as well as the commercial implications of these products.
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7. BUILD OPERATIONS & DISTRIBUTION
Work with the operations team to create a reliable and scalable distribution engine.
Responsibilities include:
- Order management
- Inventory planning
- Warehousing
- Logistics
- Delivery timelines
- Quality checks
- Returns / replacement processes
- Customer service
- Collections
The objective is to create a distribution experience where EPCs can reliably get the right panels at the right price and at the right time.
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8. BUILD THE TEAM
Build and lead the organization required to scale the business.
Potential functions include:
- Sales / Business Development
- Key Accounts
- Procurement
- Supply Chain
- Operations
- Customer Success
- Collections
Initially, you will be expected to be highly hands-on — personally building relationships with manufacturers and the first set of large EPC customers.
As the business scales, you will build the team and processes required to institutionalize the business.
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IDEAL CANDIDATE
We are looking for an entrepreneurial, commercially sharp and execution-oriented leader.
Must Have
- 8–15 years of relevant experience.
- Strong understanding of the Indian solar industry.
- Experience in solar panel sales / distribution.
- Existing relationships with solar EPCs and/or installers.
- Strong B2B sales and distribution experience.
- Experience negotiating with manufacturers or suppliers.
- Strong understanding of margins and working-capital economics.
- Experience building and managing sales teams.
- Strong commercial and negotiation skills.
- Proven ability to build and scale a business.
Strong Advantage
Experience in:-
- Solar module distribution
- Solar manufacturing
- Solar EPC
- Renewable energy distribution
- Electrical equipment distribution
- B2B marketplaces
- Building-material distribution
- Infrastructure products
- Energy / cleantech
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What We Are NOT Looking For
This is not a conventional sales management role.
We are not looking for someone whose primary experience is:
- Managing an existing sales team without owning business outcomes
- Pure relationship management
- Project execution without commercial ownership
- Residential solar sales
- Only managing existing distributor accounts
We are looking for someone who can build a new B2B solar distribution business from zero.
Someone who can walk into a manufacturer, negotiate procurement terms, identify a ₹5–10 Cr EPC customer, close the relationship, build the sales team and ultimately own the P&L.
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First 90 Days
The first three months will focus on establishing the foundations of the business:
- Map the Indian solar panel ecosystem.
- Identify priority manufacturers and brands.
- Build manufacturer relationships.
- Identify the top solar EPC clusters.
- Build the initial EPC pipeline.
- Understand competitor pricing and market dynamics.
- Develop the product and pricing strategy.
- Establish initial supply and distribution relationships.
- Close the first set of customers.
- Build the initial sales team and operating processes.
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6–12 Month Success Metrics
Success will be measured through:
- Monthly solar panel GMV
- Annualized revenue run-rate
- Gross margin
- Number of active EPC customers
- Repeat purchase rate
- Average monthly purchase per EPC
- Manufacturer relationships
- Geographic expansion
- Receivable days
- Inventory turns
- Contribution margin
The ultimate goal is to build a large, profitable and scalable solar panel distribution business.
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Why Join CredFlow?
You will have the opportunity to build a completely new business within a rapidly growing company.
You will have access to:
- Credflow's existing SME ecosystem
- Strong technology capabilities
- Financial services capabilities
- Experienced operations and product teams
- Founder-level ownership and decision-making
This is not a role where you inherit a mature business.
You will build the business.
If you are excited by the opportunity to build a large B2B solar distribution company and believe you can make CredFlow one of the preferred solar panel suppliers for EPCs across India, we'd love to hear from you.
Role: Head – Solar Panel Business
Experience: 8–15 years
Location: Delhi NCR
Reporting: Founder / CEO
Click on Apply to know more.
