Website:
tbldigital.ca
Job details:
PLEASE READ THIS CAREFULLY BEFORE APPLYING
About TBL Digital Inc.
TBL Digital is a creative-first digital agency working with premium restaurant, lifestyle, hospitality, and consumer brands. We specialize in building strong brand narratives through strategic content, clean visuals, and performance-driven social media execution.
- PLEASE READ THIS CAREFULLY BEFORE APPLYING - INR 20,000/month fixed salary
Individual should be able to make strategies and plan social media grids WITHOUT THE USE OF AI.
Role Overview
We are looking for a Social Media Strategist & Content Planner who lives and breathes ideation, trends, and storytelling. This role is not about editing or designing, but about thinking—creating powerful content ideas, structuring content calendars, and clearly guiding editors and designers to bring the vision to life exactly as intended.
Key Responsibilities
Ideation & Strategy
- Ideate high-impact social media content for Instagram (reels, carousels, stories)
- Research trends, hooks, formats, and content angles relevant to each brand
- Develop content strategies aligned with brand positioning and growth goals
Content Planning
- Create detailed weekly and monthly content calendars
- Plan content buckets, themes, and posting frequency
- Ensure balance between brand, engagement, and growth-focused content
Creative Direction
- Brief editors and designers with clear instructions, references, and vision
- Review drafts and provide structured feedback to improve output
- Ensure final content matches the original idea, tone, and strategy
Execution & Coordination
- Manage multiple client strategies at the same time
- Work closely with internal teams to maintain consistency across brands
- Ensure timelines and publishing schedules are met
- Should be able to coordinate with other strategists
Required Skills & Qualifications
- Strong understanding of Instagram content strategy and growth
- Proven ability to ideate reels and carousel concepts
- Experience creating content calendars
- Ability to clearly communicate creative vision to editors/designers
- Excellent written communication and organizational skills
- Ability to work 9–5 PM EST consistently
- Strong sense of trends, audience psychology, and storytelling
Who This Role Is Perfect For
- A strategic thinker who loves ideation more than execution
- Someone who can see the big picture and guide creatives accordingly
- A social media native who understands what performs and why
- Someone comfortable managing multiple brands simultaneously
What We Offer
- INR 25,000/month fixed salary
- Remote working environment
- Exposure to premium brands and high-level social media strategy
- Opportunity to grow into a senior strategy role
To Apply:
Share examples of content calendars, ideation samples, or brand strategies you’ve worked on, along with a short note on why you’re a good fit for TBL Digital.
Click on Apply to know more.