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Company Description Oh Fig! is a creative digital studio made up of curious, passionate professionals who focus on crafting unforgettable experiences that enrich people’s lives. The team embraces new technologies, strategies, and designs, treating work as an exciting opportunity rather than a routine duty. Oh Fig! integrates closely with clients, acting as digital experts inside their organizations and committing to long-term partnerships. The company supports every stage of a project, from initial concept through maintenance, enhancements, and growth. Applicants can expect a culture that values collaboration, continuous improvement, and meaningful, lasting work relationships.
Role Description The Social Media Strategist at Oh Fig! is a full-time, on-site role based in New Delhi. This role is responsible for developing and executing social media strategies across platforms to build brand awareness, drive engagement, and support business objectives. Day-to-day tasks include planning content calendars, collaborating with designers and writers, managing social media channels, and optimizing posts for reach and performance. The Social Media Strategist will monitor analytics, track KPIs, and adjust strategies based on insights and trends. The role also involves coordinating with internal teams and clients to ensure consistent brand messaging and timely campaigns.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing multi-platform campaigns.
- Candidates should possess excellent Communication and Public Relations skills to engage audiences and represent brands effectively.
- Candidates should possess Content Strategy skills to plan, organize, and align social content with broader marketing and business goals.
- Candidates should have proficiency with social media analytics tools, reporting, and data-driven decision-making.
- Candidates should demonstrate creativity, attention to detail, and the ability to adapt to evolving digital trends.
- A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.
- Prior experience in an agency or digital-first environment and familiarity with the New Delhi market are advantageous.
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