Website:
lakeviewhotels.in
Job details:
Company Description Blot Canvas is a 360° marketing agency founded in 2014 by Apar Mathur and based in South Delhi, East of Kailash. The agency specializes in building brands through integrated PR, social media, digital marketing, influencer collaborations, events, and aggregator marketing. Over the past decade, Blot Canvas has partnered with businesses across diverse industries to deliver strategies that amplify brand presence and drive measurable growth. The team focuses on creating brand stories that connect with audiences, inspire action, and sustain long-term impact. Blot Canvas treats every brand as a unique canvas, combining creativity and strategy to make it unforgettable.
Role Description The Social Media Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning, creating, and publishing content across social media platforms, ensuring consistency with brand voice and campaign objectives. The Social Media Manager will manage daily posting schedules, optimize profiles and content for engagement and reach, and monitor performance through analytics tools. The role includes coordinating with internal teams and clients to align social media activities with broader marketing strategies, responding to audience interactions, and managing community engagement. The Social Media Manager will also stay updated on trends, experiment with new formats and platforms, and prepare regular reports with insights and recommendations for improvement.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills, with experience managing brand accounts across major platforms.
- Excellent Communication and Writing abilities, including crafting clear, engaging, and brand-aligned content.
- Demonstrated experience in Content Strategy, including planning calendars, aligning content with campaigns, and optimizing for target audiences.
- Ability to analyze social media metrics, interpret performance data, and translate insights into actionable improvements.
- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn, scheduling platforms).
- Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines in a fast-paced environment.
- Collaborative mindset and ability to work closely with creative, PR, and digital marketing teams, as well as clients.
- Relevant bachelor’s degree (e.g., Marketing, Communications, Media Studies, or related field) or equivalent practical experience.
- Prior experience in an agency environment or in managing social media for multiple brands is preferred.
Click on Apply to know more.